The British rap star Skepta has brutally slammed a group of men for swarming 13-year-old North West during her latest fashion show appearance.
North, the eldest child of reality TV star Kim Kardashian and musician Kanye West, met crowds at Paris Fashion Week over the weekend (27 Jun), many of whom were adult males.
They surrounded the teenager for pictures and autographs, some draping their arms around her shoulders as they posed beside her. Another man went so far as to pull her in for an uncomfortable-looking hug after she reached out to shake his hand.
Footage of the bizarre interaction subsequently began circulating online, sparking major concerns for the A-list youngster.
North was swarmed by groups of adult men (Arnold Jerocki/Getty Images) It was also re-shared online by 43-year-old Skepta, who shared his take on the situation in the comments.
"A blind man could see she wanted a handshake," the 'That's Not Me' hit-maker wrote.
Taking to X, the grime MC also called out the other men in the videos, branding them 'sick' in a scathing statement.
"My fans know I try to stay out of people's business," he added. "But damn the way grown men, complete strangers, try to use North makes me sick."
Skepta's savage remark quickly garnered mass support from fellow social media users, one of whom agreed: "The weird part is how some people think this behaviour is normal smh."
Another went on to say: "She is a child, no adult male should be touching her period."
Skepta jumped to North's defence (Zak Hussein/Billboard via Getty Images) "The way they exploit kids for clout is genuinely sickening," a third continued.
Skepta's rant dragged on after one of his followers asked if hugging was a 'social offence' now.
"What are you talking about?!" the star fired back. "She is 13 years old, and she put her hand out for a handshake; you don’t ignore that."
He added: "I can’t believe some these replies to my tweet."
The 'Shutdown' chart-topper also responded to another fan, who alleged that North had 'basically skipped being a teenager', seemingly in an attempt to justify the actions of the men in the video.
The rapper slammed the men as 'sick' (X/@skepta) "WOW!!" Skepta wrote back. "Protect your kids people. Protect your kids!"
In a fourth and final post, he described the viral incident as 'sickening', pointing out: "Schools teaching French, German & English when really the language most people need to f*****g learn is 'Body Language'."