Kim Kardashian launches most X-rated underwear yet and fans are divided

Kim Kardashian has just broken the internet once again, this time with her wildest SKIMS release yet - but fans are divided.

From a face shape-wear wrap to the 'ultimate nipple bra', the reality TV icon, 44, isn't afraid to push boundaries and go for products that are a little out there when it comes to her brand.

However, Kim's latest release may be her most X-rated (apart from that certain other release) and unique products yet, so much so that people are questioning whether it's a very early April Fools joke.

Yesterday (14 October) the businesswoman launched a range of faux intimate hair thongs that cost a staggering £34 per pair - The Ultimate Bush collection.

Yep, you read that right - thongs that are designed to look like a bush in a variety of different colours and hair textures.

The eye-catching underwear is available in 12 different shades, including Sienna blonde, Clay Black and Cocoa Ginger.

Meanwhile, the product description reads: "Our most daring panty yet. Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in twelve different shade variations.

"Complete with elastic side straps. Fits true to size."

And if the product itself wasn't shocking enough, the promotional videos released on SKIMS' social media accounts are filmed to replicate an 80s gameshow, where the audience have to guess the colour of the female contestant's pubic hair - and no, we're not joking.

The fictional gameshow is called 'Does the carpet match the drapes?' with the host in the video describing it as: "The gameshow that dares to ask if the hair up there matches the hair down there."

"Who said the carpet has to match the drapes? Our most shocking panty, ever, is available now," the caption reads.

As we say, this latest drop has sparked division among fans, some of whom are slamming the range while others are dubbing it as 'iconic'.

Instagram users penned: "Kim are you ok?" and "I can grow one of these myself in like 48 hours."

Others joked: "These sold out. Why?" and, "Don’t you dare Kimberly. I just spent a fortune on laser. We are not bringing the bush back."

"Who bought all 9 pairs to make this sold out? Show yourselves," demanded another social media user.

While others chimed in with: "Proof ppl will buy anything if you have the influence" and, "No one I repeat no one needed this."

"Why spend the money when we can have it for free?" questioned another, while someone else pointed out: "Okay or we can just like empower the bush movement instead of literally capitalising off of it strange concept tho."

However, not everyone is hating the controversial move and some fans wrote: "I LOVVVEE this"

Another rightly pointed out: "Everyone saying WTF? Yet EVERYONE talking about it. Kim is a genius. Brilliant."

And others chimed in with: "You know what, kind of iconic, slay" and, "I lowk love this."

Some fans even think the whole thing is a clever publicity stunt to get people talking about Kim and shopping on the SKIMS site, even if it's not for this collection.

Someone theorised: "Smart way to bring people to your website, have them laughing, then them ending up buying actual cute stuff they don’t even need. Genius e-commerce team."

Another agreed: "She's laughing at y'all rn. You'll buy anything off of her and she knows it. I bet this product is just for her own amusement lol."