No matter how much SPF we wear, or how much we splash out on skincare, ageing hits us all.
But not necessarily in equal amounts. I mean, is there any 90-year-old out there that looks younger than Dame Joan Collins?
The absolute legend practically seems to have frozen in time with her incredible beauty, ageing gracefully - and iconically.
In the 80s, Collins starred as Alexis Colby in soap opera Dynasty, which made her a global name.
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The actor also appeared in Benidorm, American Horror Story: Apocalypse, The Royals, and The Time of Their Lives.
A recent snap from this summer shows her enjoying time in a pool in St Tropez with her husband, Percy Gibson, 58, as she literally looks decades younger than 90.
Fans wrote in the comments that Collins was ‘ageing backwards’ asasplenty called her ‘absolutely beautiful’.
The star has previously shared a variety of tips for just how she manages to look so young.
As an anti-ageing tip, Collins says you should never be leaving home without SPF on.
“I have always worn sun protection and have kept my face away from harmful rays since I was 20," the actor told You magazine in 2014.
"You should see me when I wake up in the morning: my face is so white, it’s like a sheet."
Another big one, and an easy one when we’re not feeling lazy, is quite obvious: taking off your makeup.
In 2019, Collins told The Mirror: “I don’t go to bed without taking off my makeup and putting on night cream. My mother had me and sister Jackie doing that when we were 14.”
Surprisingly, she also favours a good makeup base over invasive procedures.
Collins previously told Hello!: “A good base can really help disguise any tell-tale signs of ageing.
“It’s about base, not Botox!”
Collins will always make sure her foundation is definitely in place before ever leaving the house, adding: “I believe it helps act as another barrier between skin and harmful elements that can aggravate skin.”
And it’s not just about what’s on your skin, but the actor also credits a balanced diet for her young looks.
Speaking to the Daily Mail in 2015, she said: “The quality of what you eat is as important as the quality of the products you use.
“I try to eat a balanced diet. I believe eating avocados is very beneficial and I believe in taking vitamin supplements.”
And importantly, Collins reminds us that age is just a number after all.
The star doesn’t believe women should be asked their age and told Saga Magazine last year: “I think what is important is not age, but how you look, feel and behave.”
Jess Battison