Coronation Street and I'm A Celeb star Helen Flanagan found herself being mum-shamed after sharing a post about her children's school shoes.
The 33-year-old mum shares three children, eight-year-old Matilda, five-year-old Delilah and two-year-old Charlie, with her ex-partner footballer Scott Sinclair.
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With summer in full swing and parents looking ahead to the new school year, Flanagan took to Instagram to share a snap of herself stood with Matilda and Delilah, with all three family members grinning as the children showed off their school attire.
Flanagan's post also included pictures of the children smiling by themselves and close-ups of their black shoes which formed part of their uniforms.
Alongside the images, Flanagan wrote: "So for once I’m actually organised for back to school. Wish I actually looked so calm and put together for the school run.
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"Picked up the perfect going to back to school shoes for my girls from @schuh that they both love ( can’t cope with how cute Delilah looks on pic 3 … how is she not going into reception and into year one)."
Flanagan added that she 'always' buys her kids' shoes from Schuh, and included a hashtag in the caption which indicated the post was an advert for the company.
It was this small hashtag that prompted some criticism from Flanagan's followers, with some deciding to shame the mum as they responded to her post in the comments.
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"All mums would be sorted too if they were gifted uniforms," one person argued, while another added: "Literally using your kids to shill, absolutely shameless behaviour."
The trainers featured in Flanagan's post included a £119 pair of Dr Martens worn by Matilda, and a pair of black New Balance PE trainers costing £30 which were modelled by Delilah.
The criticism on Flanagan's post prompted a lot of fans to try and stick up for the mum, with many arguing the trolls were just 'jealous' of her.
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"Get a grip it’s a high street shop not GUCCI ffs!," one person responded.
Another fan added: "Why do so many people care about how she got the uniforms…stop being nasty trolls! yous all 100% wouldn't say it to her face or say stuff like that to anybody you knew personally on this. If yous don''t have anything nice don't say anything! Nobody needs to hear your opinions constantly !!"
Flanagan and Scott split last summer but continue to co-parent their three children together.
Featured Image Credit: Instagram/hjgflanaganTopics: Helen Flanagan, Celebrity, TV And Film, Parenting