Featured Image Credit: YouTube/r.e.m. beauty
Topics: Ariana Grande, Celebrity
Claire Reid
People have been left baffled by Ariana Grande’s ‘new voice’ in a recent clip the star shared online.
The 29-year-old singer took to YouTube last week to have a sit-down chat about r.e.m. beauty - the cosmetics brand that she launched back in November 2021. You can see a clip from the video here:
The star has recently been in the UK while filming the movie adaptation of Wicked, in which she plays good witch Glinda, and has teased fans with a few behind-the-scenes glimpses.
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Last week, Grande took part in a video that was posted the r.e.m. beauty’s YouTube account, titled One year at Ulta beauty Q+A with Ariana Grande.
The clip saw Grande doing a skincare and makeup routine while also answering questions from fans - multitasking at its finest.
However, those watching the clip claim that Grande sounded markedly different from how she used to with some claiming she was using a ‘new voice’.
One Twitter user penned: "Why does Ariana Grande have a new voice or accent every year?"
A second commented: “lol the three different voices in one video.”
Others said they quite liked the change, with one fan chipping in: “Her naturally deeper voice is so pretty.”
Weirdly, this isn’t the first time Grande's changing-accent has been questioned by fans.
In a resurfaced video of Grande from an old Zach Sang Show interview, fans believed she sounded very different to how she does today.
The old clip saw Grande discussing whether she'd share her pop star life with any potential future children, revealing that she would want her kids to 'discover it when they want to' rather than having the fame forced upon them.
She said: "I hope my kids f**k with me so much as a mum that they're like, 'yeah my mum sings or whatever'... Like I want them to just be like yo my mum's the s**t. I think she sings."
But fans were less concerned with what she said and more interested in how she said it.
Responding to the clip, which was shared on TikTok, one person asked: "Why is she talking like that lol?"
Other fans suggested Grande may have been unintentionally copying the accent of those around her; a phenomenon known as the Chameleon Effect.
According to research in the Journal of personality and social psychology, the Chameleon Effect 'refers to nonconscious mimicry of the postures, mannerisms, facial expressions, and other behaviours of one's interaction partners, such that one's behaviour passively and unintentionally changes to match that of others in one's current social environment'.