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The day beauty lovers have been waiting for has finally arrived! Sephora has opened its first UK store today.
For the last few months, Brits have been able to shop at the legendary beauty brand’s online store after it acquired online retailer FeelUnique.
FeelUnique's co-founder Aaron Chatterley announced the news on LinkedIn at the time: "I now happily leave the company in the incredible hands of Sephora, safe in the knowledge that what we created will now become the go-to destination for beauty in the UK.”
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Following its huge success online, Sephora is now setting up shop here in the UK. Hopefully you've saved up for your next big shopping haul.
Better still, the UK store has been specifically tailored to UK beauty fans and exclusive brands across skincare, haircare, makeup and fragrance are on offer.
Speaking to Glamour, Sylvie Moreau, the brand's President in Europe and the Middle East, said: “It’s Sephora 4.0, tailored to the UK market. We feel makeup is underserved here in the UK, so there will be a focus on makeup as well as skincare.
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“We design with Gen-Z in mind as we see them as our future and we believe the influencing ladder has changed upside down over the last few years. This younger generation are extremely knowledgeable and they now influence their mothers and those around them. It's a big voice.”
The new store is located in West London's Westfield, White City Shopping Centre, near Shepherd’s Bush - and, according to Glamour, Sephora has plans to expand and will eventually open stores nationwide.
On Tuesday (7 March) the original lineup of the Sugababes graced the stage to get UK fans ready for Sephora's big launch.
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The store is spread across 600 square meters and wrapped up in Sephora's well-known black and white stripes.
Inside, you’ll be able to find double-height ceilings and soft, ambient lighting, while there will also be room for services such as makeup, skincare analysis, and a Benefit Brow Bar.
The store is also launching with a whopping 135 brands - some already confirmed to be coming are Makeup By Mario, Gwen Stefani’s GXVE range and Patrick Starr’s One/Size, as well as Tarte Cosmetics, Fenty, Drunk Elephant, and Vegamour. Alongside them are premium brands such as Gucci Makeup, Tom Ford and Dior, and - of course - you’ll also be able to get your hands on Sephora’s own range.
So, what are you waiting for!?
Claire Reid