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Netflix CEO Confirms Adverts Are Coming To Streaming Service

Home> TV & Film

Published 11:34 24 Jun 2022 GMT+1

Netflix CEO Confirms Adverts Are Coming To Streaming Service

Ted Sarandos has confirmed Netflix will introduce adverts in the near future.

Gregory Robinson

Gregory Robinson

Netflix CEO Ted Sarandos has confirmed adverts will be coming to the streaming service in the near future.

While subscribers who adore binge-watching their favourite shows without being interrupted with ads might be taken aback by the news, fear not.

Netflix is introducing ads.
Unsplash

The streaming giant is planning to introduce a brand new lower priced tier for potential customers who may have been turned off by current subscription prices.

In an interview with The Hollywood Reporter, Sarandos explained that the company has ignored a segment of the market so far – those who are willing to pay less by sitting through ads.

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"We’ve left a big customer segment off the table, which is people who say: 'Hey, Netflix is too expensive for me and I don’t mind advertising'," he explained.

"We're adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, 'Hey, I want a lower price and I’ll watch ads'."

The news of adverts officially making their way to Netflix comes after Netflix announced their first decline in subscribers for a quarter in more than 10 years, which led to the company’s shares dropping by more than 20 percent this year.

Netflix is home to Bridgerton and countless other hit shows.
Netflix

The streaming service had previously forecast 2.5 million new paid subscribers in Q1 and now expects to lose an additional 2 million global subscribers in Q2. 

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Across the UK, both basic and standard Netflix subscription plans increased in price this year by £1 per month to £6.99 and £10.99 respectively, while premium subscriptions went up by £2 to £15.99.

The home to global hits such as Bridgerton, The Crown and Sex Education said the price hike in the UK and Ireland – where the service boasts around 14 million subscribers – was introduced in order to provide the same level and consistency of content for its subscribers.

They added the price hike comes as a response to added competition from rivals such as Amazon Prime Video, Disney+ and Apple TV.

Disney+ also announced plans to introduce adverts.
Unsplash.

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Netflix is not the only streaming service to introduce ads. Amazon Prime began introducing adverts for certain films and TV shows in 2020.

Disney+ previously announced in March a similar ad-based service for the US in 2022 and 2023 for international customers.

The US streaming service Hulu also offers an ad-based tier for customers.

The price of the new tier has not yet been announced.

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Netflix is also working on introducing a fee to stop customers from sharing their passwords.

Featured Image Credit: Shutterstock

Topics: TV And Film, Netflix

Gregory Robinson
Gregory Robinson

Gregory is a journalist working for Tyla. After graduating with a master's degree in journalism, he has worked for both print and online publications and is particularly interested in TV, (pop) music and lifestyle. He loves Madonna, teen dramas from the '90s and prefers tea over coffee.

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