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The 54-year-old revealed that her hair was left with an orange tint after a dye job went awry over Christmas.
Speaking to co-hosts Ben Shephard and Susanna Reid, Kate sheepishly explained: “I’m a bit bewildered by how ginger I’ve become over the festive period.”
While Ben asked whether Kate’s new do had been down to one too many eggnogs, Kate responded that a home root dye was to blame.
The look was so shocking that her 12-year-old son William was disparaging about the new look.
“Even Bill said: ‘I don’t think anything ca save this, mum.’” Kate explained, as Ben and Susanna giggled at the story.
Thankfully, Kate continued, a few days of heavy and repeated shampooing had calmed down the reddish tint “a tad”.
But not everyone disliked Kate’s new look, as Susanna was full of praise for the hairstyle (and it certainly looked glossy and healthy, we must admit).
“Yes but Susanna, you’re so lovely that you would never tell me the truth!” Kate laughed.
Kate’s hair mare comes just days after the popular journalist revealed she was given an MBE for services to broadcast, journalism and charity.
Kate, who has had a difficult two years after her husband, Derek was seriously ill with coronavirus, said she felt “awkward, thrilled to bits and incredibly honoured” to receive the MBE.
However, the star added that she had received a string of negative comments from trolls who didn’t think she deserved the honour.
“There's been a few comments since saying – ‘Why has she got this?’ I look after my loved one. And you sort of feel like, I haven't got it for looking after Derek,” she said.
“It's for broadcasting and charity work. There's lots of people you think deserve it more, it's a strange feeling.”
Good Morning Britain continues weekdays on ITV.
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