Shoppers say they've found a 'holy grail' mascara that 'looks like falsies' - and costs less than £10.
In a surprising move, women are turning their back on fake eyelashes after discovering a high street mascara that promises thicker, longer lashes in less than five minutes.
"Honestly, it’s witchcraft in a tube," one five-star review reads. "It grabs every single lash, no clumps, no drama, just beautiful, fluttery goodness.
£9.12
"It stays put through wind, tears, sweaty gym sessions, and even a full-on ugly cry watching sad dog videos. Doesn’t flake. Doesn’t smudge. Doesn’t betray me like every other mascara before it."
Another happy customer shared, "This product is a holy grail‼‼ My eyelashes are non-existent and when I tried this, let me tell you it looked like I was wearing FAKE LASHES."
They added: "It extended each individual eyelash to make it look really full. It was not at all clumpy and lengthened my lashes in the best way possible. I will not stop talking about this product until all my friends and family purchase it because it is that unbelievably good and long lasting."
A third simply said: "This mascara beats them all. It looks like I have falsies on, but I don't!"
So, what is the budget mascara everyone is raving about, and where can you secure it for only £10?
What is the high street mascara everyone is talking about?
Described as 'magic', the budget mascara on everyone's lips is the £9.12 Maybelline Falsies Lash Lift (price per Amazon).
A high street champion, it's designed to create volume and lift lashes for up to 16 hours. To achieve this, the mascara boasts an hourglass-shaped curler brush, which will reach even the smallest lashes in the corner of the eye.
£9.12
According to Maybelline, the mascara in question will prevent clumps, smears, and flakes. But does it really work? Well, let's take a look at some reviews.
One customer shared, "Mascara goes on lovely. No clumping or smudging. Makes the length of my lashes look longer."
Another shopper wrote, "This mascara goes on so easily, without any clumps or sticking lashes together. After a recent night out, I forgot to remove it, and the next day it looked as perfect as when I applied it!
"Someone actually remarked that my lashes looked amazing and [asked] if I had extensions done?! Can't recommend this highly enough."
So, where can you secure the goods?
Where to buy the budget mascara for less than £10 now
You can purchase the Maybelline Falsies Lash Lift via Superdrug, Amazon, and Boots through the Maybelline website here.
To achieve the best results, the brand advises that you apply the mascara from root to tip, without letting the lashes dry between each application.
As one review reads, 'run to the checkout and treat your lashes to the respect they deserve'. See you there?
£9.12
Danielle Fowler