
Anastasia Beverly Hills has announced its huge 2025 Black Friday sale, and it's sooner than you think.
In the countdown to the biggest event in the shopping calendar, beauty brands are quietly dropping incredible deals that you don't want to miss.
Leading the charge is Anastasia Beverley Hills, home to thousands of iconic eyeshadow palettes, lipsticks, and of course, Brow Wiz.
Shoppers will be able to claim up to a whopping 40 percent off from Friday, November 28 to Sunday, 30 November. As for Cyber Monday (Monday, December 1 to Tuesday, December 2), the beauty empire will slash up to 30 percent off some of its biggest products.
What's more, the brand recently teased the highly-anticipated holiday collection, and it's the perfect place for you and your loved ones to find thoughtful presents this festive season.
So, what's up for grabs this year? Find out everything you need to know below.

What's included in the Anastasia Beverley Hills holiday collection?
Nothing gets us into the Christmas spirit more than a holiday makeup collection, and Anastasia Beverley Hills has nailed the brief this year.
Designed to make this season extra special (and fuss free), discover incredible gifting ideas below.
So, now is the time to start your shopping list. Check out our top picks below.
Shop the Anastasia Beverley Hills holiday collection now:
Embers Mini Eyeshadow Palette

£30
Packed full of nine full-pigment shades, the Embers Mini Eyeshadow Palette is everything you could possibly need this holiday season.
We're talking easy to blend metallic finishes and matte colourways that will stay put all night long. You can choose your own intensity too, with classic buildable shades that will work when summer rolls back around.
Velvet Lips Mini Lip Velvet Duo

£24
One scroll of the reviews and we were sold.
Velvet Lips is the ultimate crowd pleaser, especially when it comes to the holiday seaosn.
"Stays all day! Got before Christmas, used for all our Christmas parties, so through breakfast, lunch, and dinner it stayed without reapplying!" one five-star review reads. "This is a must-have."
Another happy customer also raved about its hold power, as they said: "I wore this lipstick for Christmas and to say that I am obsessed is an understatement.
"I got so many compliments and the term 'velvet' fits perfect. It literally feels velvety soft when you apply it and it stayed on for more than eight hours, even after eating!"
A third said that they wore the lipstick for a six-course meal and it still didn't budge.
High Shine Mini Lip Gloss Duo

£24
For those of you who have never tried Anastasia Beverly Hills lip gloss before, the High Shine Mini Lip Gloss Duo is a good place to start.
You can choose from two shades of the brand's most classic gloss, which boasts a vanilla scent and luminous finish.
It's the perfect stocking filler.
The Icons Vault
£301
Fans will be familiar with The Icons Vault.
A seriously good present, the set is home to everything you could possibly need for your Christmas party.
There are four different shades of each product, from lip liners and lip gloss to blush.
You can find a full breakdown of what's included below:
- Lip Liner:
- Cool brown
- Deep taupe
- Malt
- Mocha
- Lip Gloss:
- Clear
- Honey diamond
- Soft pink
- Latte (taupe)
- Lip Velvet:
- Pale mauve
- Pink sand
- Rosy mauve
- Softy light pink
- Blurring Serum Blush:
- Hibiscus coral
- Baby pink
- Guava pink
- Plum
- Peach
Topics: Beauty