Holly Willoughby and Philip Schofield booed as they win Best Daytime show at NTAs

However, the group were met with sounds of 'booing' from the crowd as they went to collect their award, to which Holly reminded viewers that they actually voted the show to win.

In September, the pair were accused of jumping the queue to see the Queen lying in state following her tragic death.

Online, much of the response has been about their alleged 'queue jumping' in regard to their recent win.

"Queue jumpers #NTAs," one onlooker simply penned, while another added: "So did you queue to get into the NTAs?"

Someone else penned: "Turned on #NTAs and I’m convinced it’s [a] fix…This Morning winning after Phil and Holly got so much hate over “jumping the queue”…there is just no way!"

While thousands of people were made to queue for hours through the streets of London to do the same, it appeared the pair were given permission to skip the line after a press gallery for a separate viewing.

Spectators on social media were furious with the ITV duo, who have strongly denied the accusations during Tuesday's (20 September) episode of the show.

In a voiceover recorded by Holly, the 41-year-old admitted it may have 'looked like something else'.

"Like accredited broadcasters and journalists, we were given official permission to access the hall," she explained.

"It was strictly for the purpose of reporting on the event for millions of people in the UK who haven't been able to visit Westminster in person.

"The rules were we would be quickly escorted around the edges to a platform at the back.

"In contrast, those paying respects walked along a carpeted area beside the coffin, and were given time to pause.

"None of the broadcasters or journalists there took anyone's place in the queue and no one filed past the Queen.

"We of course respected those rules, however we realised that it may have looked like something else and therefore totally understand the reaction."