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You can watch the weird commercial here.
Seoul Milk’s bizarre 30 second ad follows a man exploring the woods, armed with a large camera. When he reaches the stream, he sees women drinking water and stretching – so he decides to start filming.
In translation acquired by Insider, the man says: “We finally succeeded in capturing them on camera at a pristine location where nature is preserved in its purity.
“They drink clean water from pure nature, consume an eco-friendly organic diet, and live peacefully in a placid environment. I will try to approach them cautiously.”
However, as he edges closer to the women, he ends up stepping on a sharp twig, which snaps.
The sudden loud noise sees the women suddenly turn into the cows, and they begin to moo.
The advert concludes: “Clean water, organic feed, 100 per cent pure Seoul Milk. Organic milk from an organic ranch in the pleasant nature of Cheongjang.”
However, the advert went down poorly after it was uploaded on YouTube, with people threatening to boycott the dairy company.
“I will never drink Seoul Milk again. Humans should never be described as cattle, and spy-camming can never be used as advertisement material,” one person said.
“To think that an advertisement like this could come out in 2021...” said a second, while a third added: “What on earth were they thinking of creating this ad?”
Others expressed concern that the advert was similar to ‘molka’ – the practise of surreptitiously filming women, which has been described as an “ongoing problem” in South Korea.
While the original advert has since been removed from YouTube, it has since been re-uploaded and shared by multiple users.
Following the backlash, Seoul Milk has since issued an apology on their website.
“We sincerely apologise to everyone who felt uncomfortable with the milk commercial,” the statement reads. “We are accepting this matter with a heavy heart and will conduct an internal review, and take extra care to prevent similar incidents from occurring in the future. We bow our heads in apology.”
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