Believing he's conquered the worlds of both business and politics so far, the United States president has moved into the beauty industry, and this week, he's launched his very own perfume line.
By the sounds of things, however, not all cosmetic lovers are thrilled by the prospect, with many being left confused by the price per product.
The company, not so interestingly titled 'Trump Fragrances', consists of both men's and women's scents as part of a collection called 'Victory 45-47'.
For those in need of a reminder, the Republican is both the 45th and 47th President, with the White House having briefly been inhabited by Democratic leader Joe Biden.
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A somewhat unnerving, super patriotic general description of the perfume range sits on the front page of the firm's official new site, which was launched just hours ago.
It reads: "For patriots who never back down, like Donald Trump. This scent is your rallying cry in a bottle. Featuring Trump's iconic image and raised fist, this limited edition cologne embodies strength, power and victory."
The 79-year-old also introduced the fragrance range on X (formerly Twitter), writing alongside a link to his website: "Trump Fragrances are here.
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"They're called 'Victory 45-47' because they're all about Winning, Strength and Success - For men and women. Get yourself a bottle, and don't forgot to get one for your loved ones.
"Enjoy, have fun and keep winning."
Naturally, Trump's latest business venture has left rubbed a number of social media users up the wrong way, with many accusing the politician of sheer vanity, and others wondering why he isn't focussing his attention on current affairs.
"I’m sorry—but it is very difficult to maintain a high opinion of anyone who thinks this is fitting conduct for the President of the United States," one critic wrote online. He embarrasses the country and makes his supporters look like fools every single day."
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Another agreed: "He’s turned the presidency into a Home Shopping network outlet… pathetic."
"Very happy to see that the president must have solved every single issue bothering the American public and finally was able to find some free time and focus on what matters, launching smelly stuff!" a third jibed.
Other critics were left preoccupied by the extortionate price tag on each product.
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100ml of 'Victory 45-47', both men's and women's, will set right-wing voters back a staggering $249 per bottle. This translates to an equally obscene £180.
Describing what fans can expect from the perfume and cologne, the site's reads: "Celebrate in Trump style with Victory 47—a stunning new women’s fragrance inspired by President Trump’s historic win.
"This limited-edition, numbered rose gold statue perfume is bold, beautiful, and iconic—perfect for the Trump fan and collector.
"With every spray, Victory 47 captures confidence, beauty, and unstoppable determination. A sophisticated, subtly feminine scent that’s your go-to signature for any occasion."
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Reflecting on the cost of the bottles, one X critic wondered: "Are people actually buying this stuff? These people should be studied."
Another hit out: "I recall when supporters of the MAGA movement claimed that Trump didn't need money because he was already wealthy and was solely focused on the welfare of the country. I wonder if they still hold that belief.
"Do they not see that Trump appears to be using his presidential power to generate personal profit?"
A third joked: "A full diaper never smelled so expensive."
Topics: Beauty, Donald Trump, News, Politics, US News
Rhianna Benson