Donald Trump vows to 'make America’s showers great again' with latest executive order

The US President has once again been reiterating his 'MAGA' slogan, but this week, he's paying particular attention to bathing.

For anyone in need of a reminder of Donald Trump's infamous catchphrase, when the Republican leader launched his first presidential campaign in 2016, he vowed to 'Make America Great Again'.

The saying was later used in his (failed) 2021 run against Joe Biden, and then again last year against Kamala Harris, after 'MAGA' went on to become somewhat of a cultural phenomenon.

As we say, however, Trump is now using his controversial slogan as a means of demonstrating his plans for the United States' shower system.

On Wednesday (9 Apr), the 78-year-old took aim at a change that his White House predecessor Barack Obama made to water flow several years prior, that restricted multi-nozzle flow showers from releasing 2.5 gallons of water per minute.

Trump refuted Obama's campaign (Mehmet Kaman/Anadolu Agency/Getty Images)

The change was welcomed by a vast number of climate change and environmental activists at the time, with many praising the Democratic leading for his water preservation aims.

The mission supported the 1992 energy law in the US, which ruled that American shower heads should not produce more than 2.5 gallons (9.5l) of water per minute.

One individual adverse to Obama's special project, however, was right-wing front-man Trump.

Following his first stint in the presidential position in 2020, he argued that each nozzle of the shower head should be allowed to produce up to 2.5 gallons a minute. Such a bid was subsequently stopped by his then-opposition, Biden.

As part of a brand new executive order, however, the newly-inaugurated father-of-five revealed this week he'd be rescinding the restriction, claiming the 'a radical green agenda' 'made life worse for Americans' during an Oval Office announcement.

The Trump administration branded their efforts a 'war on water pressure', alleging that citizens of the States 'pay for their own water and should be free to choose their shower heads without federal meddling'.

Trump's change will come into place in the coming weeks (Chip Somodevilla/Getty Images)

Whilst vowing to return to the 'straightforward meaning' of the word 'shower head', Trump also slammed the 'ridiculous' amount of time he says it takes to soak his own 'beautiful' hair in the shower under Obama's current system.

"The Order frees Americans from excessive regulations that turned a basic household item into a bureaucratic nightmare," he hit out, as per the BBC. "No longer will shower heads be weak and worthless."

Trump's latest announcement has been met with some criticism from both consumer and conservation groups, members of whom have argued that changing the rules again is unnecessary and wasteful.

A 2024 factsheet shared by the Appliance Standards Awareness Project alleged that previous efficiency standards 'reduce water waste', and 'save consumers money on their water and energy bills and help protect the environment'.

The President's new system will come into affect 30 days after the energy secretary releases a notice reaffirming his new definition.