You can watch her transformations here:
Summer Lucille, owner of Juicy Body Goddess, left her social media followers stunned after sharing one customer’s emotional fashion makeover.
The video, which was originally shared in February, has been viewed more than 3.2 million times and sees Summer welcoming the casually-dressed woman and her daughter to her store.
In the next shot, the mother looked worlds away from the shy woman she came in as, wearing an über stylish black turtleneck with a high-waisted leather-look miniskirt and layered gold waist-belt.
Standing out of the changing rooms, Summer tells the customer: “You look so beautiful," to which the customer says while getting visibly teary: “Thank you, I actually feel good.”
“You feel good?” Summer adds. “Aww sweetie, I love this on you. I love this for you.”
Writing over the video, the boutique owner penned: “Some come in shy & dealing with self love! But when I'm done they will leave with confidence & feeling like a Goddesses [sic].”
Summer then captioned the now-viral video: “Our job is to give you a shopping experience that will change your life.” And we think she did just that.
But don’t take our word for it – hundreds of TikTok users flooded the video’s comments section, praising the woman’s new look – and more importantly, her confidence.
One penned: “She looks 20 years younger! The confidence she felt reverse aged her! Thank you for everything you do for women!!”
“She walked in so unsure, so nervous, but the light you gave her at the end!!!!” another wrote.
A third added: “Her whole demeanour changed, she walked in like a red-headed stepchild, and walked out a queen.”
“The change in her face from walking in to trying on the dress...wow!! It's more than a dress,” a follower shared.
“Took me a minute to realise it was the same woman! She transformed!” another added.
“Just amazing the difference, a bit of confidence makes.”
A follower posted: “That outfit slays!! thank you for watering her confidence, I hope it grows and grows!!”
“The way she almost cried when saying ‘I feel good’,” another remarked. “She said it like feeling this way is a big deal for her. you can see it in her eyes, gosh this video got me crying”.
Juicy Body Goddess boutique started in 2011 and sells clothing exclusively for plus-size women from Summer’s clothing line and brand of the same name.
But as you can see, customers leave with much more than a stylish new outfit.