Build-A-Bear has unveiled a totally jaw-some shark collection to celebrate National Shark Week on the Discovery Channel.
The news of the personalised ocean-themed range will no doubt have 'Baby Shark's tune "do-do-do-do-doo" ringing in parents ears around the UK.
The bespoke cuddly toy retailer is calling on all shark fin-atics to pick up one of their adorable stuffed sharks at their online workshop, which is sure to cause a splash with little ones.
As well as cuddly whale and tiger sharks, the collection includes new teddies, shades, shark-inspired hats and a slew of other beach accessories to transform the toys with floppy plush fins.
Each soft toy will set you back £21.50, while accessories for the plushies range from £4 for a pair of aviator sunglasses to £47 for a special Shark Week gift set.
Sadly, the range is only available on the Build-A-Bear website and not in stores so be prepared to take a deep dive into fun online.
The collection's launch coincides with National Shark Week on the Discovery Channel, in which the broadcaster will air over 20 hours of shark programming and is sure to cause a splash among fish fans.
However cuddly toy enthusiasts will want to be quick as Build-A-Bear's limited-edition collection will only be available until Sunday, August 4th.
Aside from their new limited collection, Build-A-Bear is also currently offering up to 50 per cent off selected designs as part of their July sale.
Although none of the new shark range is included in the sale, parents can pick up Christmas-themed teddies for as little as £10.80, while accessories come in at £2.50 for a Star Wars T-shirt.
So if Sharks aren't quite your child's thing then perhaps celebrating Christmas in July could be. Now that's something we could definitely sink our teeth into!
Featured Image Credit: Build-A-Bear