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Leonardo DiCaprio Donates £4 Million To Stop Amazon Rainforest Fires

Leonardo DiCaprio Donates £4 Million To Stop Amazon Rainforest Fires

As if we needed another reason to love Leonardo DiCaprio, his organisation, Earth Alliance, has just donated a whopping $5m (£4m) to help stop the fires in the Amazon rainforest.

The Wolf of Wall Street star launched the group with billionaires Laurene Powell Jobs and Brian Sheth, and they have now pledged the huge amount in their latest conservation effort.

The donation will go solely towards battling the horrendous fires across Brazil's Amazon rainforest this year, with more than 72,000 fires recorded so far in 2019.

The Amazon Rainforest is burning at an alarming rate Credit: Shutterstock
The Amazon Rainforest is burning at an alarming rate Credit: Shutterstock
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Taking to Instagram, famous environmentalist Leo urged fans to do their bit.

He wrote: "The lungs of the Earth are in flames. The Brazilian Amazon - home to 1 million Indigenous people and 3 million species - has been burning for more than two weeks straight.

"There have been 74,000 fires in the Brazilian Amazon since the beginning of this year - a staggering 84% increase over the same period last year (National Institute for Space Research, Brazil). So what can YOU do?"

He advised donating to "frontline Amazon groups" defending the forest, supporting the Rainforest Alliance's forestry initiatives and sharing posts to keep everybody informed about the fires

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Credit: PA
Credit: PA



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"Be a conscious consumer, taking care to support companies committed to responsible supply chains," he added. "Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation.

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"When election time comes, VOTE for leaders who understand the urgency of our climate crisis and are willing to take bold action - including strong governance and forward-thinking policy."

Leo's plea comes after the state of Amazonas was forced to declare a state of emergency recently, because the fires had got so bad.

Leo has always been passionate about the environment (Credit: PA)
Leo has always been passionate about the environment (Credit: PA)
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Last week, the National Institute for Space research spotted 9,509 new forest fires, mostly in the Amazon basin.

Smoke from the fires even caused an hour-long blackout more than 2,000 miles away in Sao Paulo on Monday 19th August as strong winds swept it over to the country's largest city.

The rainforest, which is the world's largest tropical forest, very rarely burns on its own, making the vast fires even more concerning.

Wildfires usually start due to unprecedented warmth and dryness, as we've seen across the world this year as a result of global warming.

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But they're also frequently believed to be started on purpose by individuals who want the land for themselves, such as loggers and farmers.

You can donate to the Amazon Conservation Association here, which is one of the many incredible charities currently on the ground working to save the rainforest.

Featured Image Credit: PA

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Joanna Freedman

Joanna is a journalist at Pretty 52 who loves writing about all things food, fashion, beauty and lifestyle. She also has a particular interest in women's issues.