A cringe-worthy preview of the incoming instalment of Married At First Sight UK has been compared to a scene from last year's show, which quickly went down as one of the most embarrassing moments in reality TV history.
But which do you reckon is the bigger fail? Let's have a little refresher...
In the new controversial teaser released by Channel 4 ahead of the brand new season of the dating show hit, one groom could be seen pulling a 'prank' on his future Mrs, which many viewers claim went down like a lead balloon.
In the clip - which has since gone viral online - viewers saw 28-year-old mechanic Kieran awaiting the arrival of his future Mrs at the end of the aisle.
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Within a matter of seconds, however, it was revealed that he'd actually popped a pair of false teeth in his gob in an attempt to charm his bride-to-be, 30-year-old dog walker Kristina, who MAFS UK's official 'relationship experts' had paired him with.
The wannabe joker could be seen waiting patiently for Kristina, as her bridal party filed into the church's pews.
Several could then be seen taking one look at their gal pal's future partner and being left utterly baffled.
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A notion Kristina seemingly seconded, after she appeared confused when Kieran showed off a set of broken and rotting false teeth when she reached the end of the aisle.
"These teeth. What the f**k?" she can then be heard exclaiming in a voiceover.
By the sounds of things, viewers of the awkward clip agreed with Kristina.
"The fact he would do that is an instant ick," one penned in the comments after E4 shared the cringe-worthy clip on social media.
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Another added: "Being able to take a joke is very different from putting up with immaturity. I think that's hilarious but definitely isn't appropriate under those circumstances."
A third pointed out, however, that the scene may actually top a horrendously intense moment from last year's series, which hit headlines across the country at the time.
"I thought @arthurporemba 'I Love You' moment at the altar could never be topped but this is up there!" one jibed.
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But what exactly did go down between 2023 stars Arthur and Laura that keeps the horrific moment being discussed today? Let's look back...
Die-hard fans of the show will recall contestant Arthur - a 37-year-old tennis coach - printing out a set of vows he'd found on the internet before tying the knot to 'true match' Laura, a 34-year-old finance manager.
Laura appeared quite uncomfortable with the full-on speech Arthur made before her friends and family, which ended with three tragic words that anyone in their right mind wouldn't dream of uttering to a stranger: "I love you."
"The boy has confessed his love to me and I don't even know his surname," Laura hit out in a voiceover at the time.
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Viewers at the time were quick to pick up on Arthur's over-the-top choice of words, describing the moment as hopeless beyond repair.
"LOOOOOOOOOL I’m cringing omg why did he say that," one wrote online at the time.
Another commented: "These vows are tragic! #MAFSUK feels like deja vu here…".
"Chileeee, Laura and Arthur's wedding is giving me second-hand embarrassment," a third admitted.
Which do you reckon is worse - false teeth or a love admission upon the first meeting? I, honestly, can't be sure...
Topics: Channel 4, Married At First Sight, Reality TV, Sex and Relationships, TV And Film, Married at First Sight UK
Rhianna Benson