I'm A Celeb viewers concerned after spotting 'f-king weird' detail with Maura

I'm A Celeb viewers have become embroiled in a debate after spotting a 'f*cking weird' detail about Maura Higgins.

Now, it's clear everyone's absolutely loving seeing the former Love Islander take on the trials and tribulations of jungle life, with many rushing to social media to add to the avalanche of buzz around her.

One Twitter user gushed: "Loved her on Love Island, love her on I'm A Celeb. Maura Higgins the woman you are."

"Maura is f*cking TV gold I’m creasing," praised a second and a third chimed in: "Maura winning I'm A Celeb she’s brilliant."

Others, however, are clearly pretty jarred over one specific issue.

A fourth X user hit out: "I'm A Celeb need to stop showing Maura in her bikini it’s so f*cking weird they’ve done it twice to her but not done it once to anyone else ????"

And another fan of the show, writing on a Reddit post titled 'I’m a Celeb & Their Portrayal of Attractive Women' shared their thoughts on what they call the TV show's 'objectification' of the female campmates in previous years.

Fans have shared their thoughts on I'm A Celeb's shower scenes (ITV)

Sharing their thoughts on how the programme 'has portrayed women who were seen as attractive in previous years', the Redditer praised that IAC has now 'changed for the better without us really noticing'.

Jogging our memories back to the infamous 'shower scenes' in series on gone by, they added: "That seems really weird in 2024.

"It seems like a distant memory now but looking back, I feel really bad for the women who went on the show and were objectified like that, where anything they did or said, their personality essentially, was over ruled by the production wanting to oggle them."

They continued: "Granted I do think there were a few women who went in there as professional models and expected/wanted the press of the whole shower thing as it’s good for their career."

"Has anyone picked up on this? Like the subtle move away from the objectification of the conventionally attractive campmates, and how nobody misses it?" the Redditer rounded off.

Another Reddit user agreed: "I remember when I was a kid Myleene Klass showering in the jungle was front page news (literally)

"This is the first time I've watched it in like a decade and I'm glad they seem to be letting them shower in peace. I did notice them showing Maura in the bath and getting undressed but I think that was more for comedic value - I hope."

Tyla has reached out to ITV for comment.