Fans of the ultimate comfort show, Gilmore Girls, couldn't hold in their excitement when rumours of a reunion began to circulate.
The drama, which ran for seven seasons between 2003-2007, stunned fans when it came back via Netflix for a spin off, Gilmore Girls: A Year in the Life in 2016.
Viewers were introduced to the caffeine-fuelled world of Lorelai Gilmore (Lauren Graham) and her daughter, Rory (Alexis Bledel).
Graham, along with her co-stars Scott Patterson and Sean Gunn, teased a possible comeback on social media.
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Patterson, who played Luke Danes, Lorelai's love interest, shared a photo of a mug with 'Luke's Coffee' and wrote: "Back at #LukesDiner for something really special,” before advising his followers to “tune in 12/3.”
Gunn, who played the eccentric character of Kirk Gleason, posted a photo of the iconic Stars Hollow gazebo, which featured heavily in the show and wrote: “Kirk’s 63rd job? Find out on 12/3.”
The posts led fans to believe we may be treated to more Gilmore Girls content - maybe even a new season, or a film perhaps?
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But when Graham posted, it was revealed that sometimes, things just are too good to be true.
On Instagram, Graham wrote: "I've got something brewing... tune in 12/3," followed by the hashtag of 'WalmartPartner', signalling that the post was a paid advert.
Fans were disappointed by the likelihood that some of the cast had simply teamed up with the supermarket chain to promote a product.
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Some, however, chose to hold onto hope - however slim.
One person wrote on X: "the gilmore girls cast posting about gilmore girls in the year 2024…im so up."
Another said: “OH MY GOSH!! IS THERE GONNA BE MORE GILMORE GIRLS?!?!?! WHAT IS HAPPENING????!!!!!”
A third added: “Omg stoppp gonna cry 😭 yeasss please let it be back !!!!!!!!”
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Others were less optimistic, instead bemoaning the likely nature of the collaboration.
One wrote: "Ughhhhh I don’t want a f****ng Walmart commercial. I want to know what happens to Rory and Logan!!! And Luke and Lorelei!!!!!!!”
Another added: “It’s going to be like that Mean Girls commercial from last year but honestly that was so fetch I’d be willing to see what they do with [Gilmore Girls]."
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In case you missed it, last year, Mean Girls' Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprised their iconic roles for a series of adverts promoting Walmart's Black Friday.
As for where exactly American audiences should be tuning into for the Gilmore Girls collaboration, Walmart responded on Instagram: "Coming to TV & social media near you!”
We're keeping our fingers crossed.
Topics: US News, TV And Film, Celebrity
Kya Buller