Nobody Wants This viewers hit out at ‘blatantly obvious’ product placement in new season

Nobody Wants This viewers have hit out at a 'blatantly obvious' product placement in the new season.

The second season of the hit comedy series, which stars Kristen Bell and Adam Brody, finally landed just last week (23 October), and it hasn't taken Netflix viewers long to rattle through all 10 episodes.

In fact, Nobody Wants This currently sits at No. 3 in the Series Today ranking on the UK version of the streaming platform - so you know fans are absolutely lapping it up.

However, it seems there's one particular aspect of the TV show which some people are really not vibing with, and that's the 'cringe' product placements littered throughout the series.

Now, throughout the season, main character Joanne (Bell) is frequently shown sipping from a Dunkin' cup, which seems to always be turned just so the logo is visible.

Additionally, a Jennifer Meyer necklace - which is called out by name - becomes a Valentine’s Day plot point.

And one intimate scene even spotlights a sweatshirt from the Sichuan chilli oil brand Fly By Jing.

Oh yeah, and there’s also an entire Airbnb experience which is woven into the plot's storyline.

Nobody Wants This fans have hit out at the show's 'cringe' product placement (Netflix)

For many fans, the 'unsubtle' branding felt hard to ignore with many taking to social media to hit out over the show, claiming it had crossed a line into some extremely on-the-nose advertising.

But it was the relentless Estée Lauder plug which really sent viewers over the edge.

One Instagram user quipped: "How bout Estée Lauder Advanced Night Repair?"

"The Estee Lauder one was insane," penned a second, while a third chimed in: "YESSSSS! They didn’t even try to be subtle. Lame."

A fourth hit out: "The Estée Lauder?!! Never seen a more blatantly obvious one in my life! Every bathroom or bedroom scene, no matter the character."

"It wasn’t done with enough finesse. Even the Estée Lauder placement bordered on cringe. They zoomed in on the bottle several beats too long. There was a better & more engaging way to handle it," highlighted a fifth.

Estée Lauder skincare makes several appearances throughout the latest instalment of the much-hyped Netflix series (Netflix)

A sixth echoed: "The Estée Lauder was glaring."

"The only one I found extremely noticeable and annoying with the Estée Lauder one. I actually love the product, but it felt SO ICKY when the brand/bottle/label became a shot. Just, no. It was gross and took me out of the show," slammed another.

And a final Instagram user added: "It was weirdly obvious. Definitely distracting. I was like 'Why am I seeing this Estée Lauder bottle for the 3rd time?'

"Like, the show is good, but it felt almost like maybe I shouldn’t enjoy the writing cause it was just trying to brainwash me into buying crap. If your audience is doubting your art as a corporate shill front… you’re not winning."

Nobody Wants This is currently available to stream on Netflix.