Whether it's design, style or even placement - it's clear tattoos can always be a bit of a touchy subject.
And that's definitely been the case for TOWIE star, Demi Sims, who has sparked a debate online after revealing to her fans her explicit ‘face tattoos’.
The 27-year-old took to TikTok yesterday (25 January) to share with her 252.6k followers the latest bit of ink she seemingly had done.
Demi, who appeared on the iconic TV series back on 2014, began by showing fans the process which saw a stencil with the words 'f*ck' and 'you' being applied to the upper-part of her right and left cheeks.
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The clip then cut to the reality TV star laying down on a bed while the tattoo artist, who she tagged as Tal Booker, got to work.
She then ended the TikTok getting up off the bed, walking up to a mirror and checking out the work before getting some snaps taken by the tattoo artist.
The majority of people in the comments were totally baffled by Demi's decision to permanently 'tattoo' her face with the. expletive.
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One TikTok user penned: "Whyyy?? Your beautiful face!"
A second quipped: "No why would you do that!"
"Why?! Your face is beautiful!" echoed a third while a fourth added: "Nooo your so beautiful - I hope it’s not permanent!"
Another joked: "What my mum thinks I get when I say I got another tattoo..."
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"I- Demi let’s not play around with my gullibility," declared a sixth TikTok viewer.
Some, interestingly enough, actually liked the tat: "I personally think this goes so hard."
"I like it, looks so good!" praised a second.
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A third added: "I looove my face tats !!! I love this!" as a fourth said: "In another life… this is me."
Others, however, were dubious about the authenticity of the 'tattoo' with one TikTok user piping up: "Lol anyone that believes this clearly has never seen or had a tattoo done before."
A second wrote: "Nooooo way surely it can’t be real."
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"Nahhhh can’t be real," echoed a third while a fourth pointed out: "It ain’t even irritated there’s no red or puffiness around it."
A fifth then wondered: "Would they not need to remove your make up before a tattoo?"
"Are they not gonna clean the area before the tattoo?" a final TikTok user chimed in.
What do you make of Demi's 'face tattoos'?
Rhiannon Ingle