With new music, regular TV appearances, several on-stage stints and an entire magazine column on his weekly to-do lists, it's a wonder how father-of-five Peter Andre is able to make time for his wife and children.
And apparently, no one is more painfully aware of that than the musician himself, who made a heartbreaking confession about the way he raises his brood this week.
For those unfamiliar with the ins and outs of the 'Mysterious Girl' singer's personal life, Peter recently welcomed a tiny new addition to his seemingly ever-growing family.
He and NHS doctor wife Emily MacDonagh announced the happy news on Instagram back in April, marking their third child together and Peter's fifth.
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The loved-up couple - who are already parents to son Theo, seven, and daughter Amelia, ten - announced the arrival of their baby girl on 3 April, with Peter, 51, sharing a series of snaps of the gorgeous tot on Instagram.
It wasn't until just short of a month later, however, that the couple revealed their daughter's moniker, claiming they were unable to decide on a name following the birth.
In May, the 51-year-old FINALLY shared a snap of his little girl, captioned: "I think you’ve chosen a beautiful name @dr_emily_official - Arabella Rose Andréa - I LOVE it... and I love her.. and you of course".
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Peter is already father of 19-year-old son Junior and 16-year-old daughter Princess, both of whom he shares with ex-wife Katie Price.
Since welcoming his eldest son almost two decades ago, the I'm A Celeb alum has been refreshingly honest about the highs and lows of parenting.
This week, doting dad Peter has opened up on a regret he often feels as a parent forced to balance father duties with the busy schedule that comes with a career in showbiz.
Writing in his New! magazine column, he admitted: "One thing that is really important is to treat all the kids equally and sometimes I fail."
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Peter then gave the example: "Just today, I said to Theo, 'I want to apologise to you because yesterday you set something up in the play room and asked me to go in and I didn’t'.
"These things are easy to forget because you are so busy, but to them it means the world. I made up for it, but that’s not the point."
At least he's honest!
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Last year, he surprised fans by revealing that he refuses to let daughter Princess' boyfriend sleep over.
"Any parenting tips or rules are only as good as they are in your house," he told the Daily Mail at the time. "My rules in my house are very straightforward. Everyone knows them, it's not even a question.
"With boyfriends or girlfriends, it's downstairs, doors are open and it's daytime."
Topics: Peter Andre, Celebrity, Parenting
Rhiannon Ingle