F1 fans have branded Kim Kardashian 'rude' for breaking an unspoken rule during a gridwalk at the Monaco Grand Prix.
The reality TV star attended the annual with sister Khloe this weekend, where she supported rumoured boyfriend Lewis Hamilton.
Wearing a white backless dress and a colossal pair of sunglasses, Kardashian, 45, was seen in sports news footage being approached by legendary Sky Sports F1 broadcaster and former racing driver Martin Brundle.
Brundle roams the Grand Prix grid every year with a cameraman, speaking with A-list super-fans and F1 alums about atmosphere, nerves and excitement.
While it wasn't previously in the T&Cs of attendance, given Brundle's esteemed reputation in the world of motorsports, organisers introduced a 'Brundle clause' on gridwalks back in 2021, ensuring attending celebs must give the commentator a moment of their time.
Brundle approached the reality TV star for a quick catch-up (Mark Sutton - Formula 1/Formula 1 via Getty Images) Yesterday, he enjoyed a brief chit-chat with Wicked actress Cynthia Erivo, who revealed she's never attended the prestigious race before, as well as Doctor Who actress Karen Gillan, who claimed she was in Monaco supporting Haas.
One big-name star who failed to entertain Brundle, however, was Kardashian.
In painful footage now circulating online, the journalism icon is seen noticing that the mother-of-four is standing under the shade of an umbrella with 41-year-old sister Khloe, close to a team of security guards.
After introducing himself, Brundle asked Kardashian, 'How are you today?', after which she briefly glanced at him before turning to Khloe.
Kardashian has come under fire (Arnold Jerocki/FilmMagic) A member of Kardashian's security team then leaned in to talk to her closely, after which Brundle is heard telling someone else, off-camera: "You don’t need to push me, mate."
Trying again, Brundle asks the SKIMS boss: "Normally people will have a quick chat with us, are you enjoying F1?"
Giving up after being ignored for a second time, Brundle then walked away, telling viewers: "Okay, Kim and Khloe, so we’re not talking today. I like to believe they might do..."
Given his reputation amongst fans of the sport, hordes of viewers have since lashed out at Kardashian, accusing her of brutally snubbing Brundle.
Taking to TikTok, one user hit out: "Lewis should have had a word with his Mrs and told her, don’t ignore Martin. Lewis knows the score."
Brundle is considered a motorsport legend (Kym Illman/Getty Images) Another claimed: "So rude Martin is part of F1 shows she is there for her own gain."
"Oh no, I thought I liked her until this. He's the legend here," a third gushed of Brundle.
X users also chimed in, one adding: "Where’s the respect… Martin Brundle being ignored by Kim K and shoved away by her bodyguard. He’s got more right to be on the grid than you do sweetie."
Another noted: "Kim snubbed Martin Brundle so hard on the grid walk, even the cameras felt awkward."