Strict rules guests must follow at ultra secret Mary-Kate and Ashley Olsen fashion shows
Mary-Kate and Ashley Olsen, founders of luxury fashion label The Row, have some incredibly strict rules when it comes to attending one of their coveted fashion shows.
The identical twins, 38, skyrocketed to fame as child actors starring in Full House.
Their popularity led to a series of roles including their eponymous series The Adventures of Mary-Kate & Ashley.
The two absconded from the limelight after making their last TV appearance on Saturday Night Live in 2004.
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Two decades later, they are known for their high fashion label The Row that is loved by fashion it-girls all over the world.
Fancy a piece of the pie? A Babil leather trench coat will set you back over £10,000, while a crocheted cotton top costs £4,160.
The label just hosted their 2025 Spring show in Paris - and attendees learned of some very strict rules...
Quoting her invitation, New York Times fashion director Vanessa Friedman, wrote on X: “We kindly ask that you refrain from capturing or sharing any content during your experience."
But it doesn't stop there.
Strictly no phones and no social media
It's very much a digital-free zone while experiencing a fashion show of The Row.
Rachel Tashjian Wise, of the Washington Post, wrote on X: "Once again, The Row is requesting that guests at its show tomorrow refrain from capturing/sharing images and content on social media (which drove non-attendees nuts last year but I thought was really chic!"
Write your thoughts down in a notebook
The Row gives attendees notebooks to record their thoughts and opinions during the show to avoid the need for a Notes app.
But it's not your run of the mill Pukka pad... guests were generously given ivory-coloured Midori notebooks, alongside black Blackwing pencils.
The gifts were laid on their seats as well as luxurious name cards.
StyleNotCom founder Beka Gvishiani and Tashjian Wise shared photos of the gifts after the show.
Eat snacks
While it isn't a hard and fast rule, filling your belly is encouraged.
The Row has become known for offering provided snacks and drinks during their shows. They have been known to give pears, chocolate, water, Japanese tea and smoothies in years gone by.
During the Paris show, small bites were handed out in brown paper bags.
Sharing a photo, Anders Christian Madsen confirmed this on his Instagram story.
StyleNotCom added that the bags contained a 'petite lunch' made up of a madeleine and croissants.
A selection of hot drinks were also handed out in paper cups, featuring the address of The Row's Parisian store - 1 rue de Mont Thabor.
Topics: Celebrity, Fashion, TV And Film, Food and Drink, Social Media
Kya Buller