Kylie Jenner's latest social media post has sparked a heated discussion amongst fans, with some critics blasting her for 'promoting' an unhealthy habit.
The 28-year-old reality TV star took to Instagram earlier this week on Wednesday (15 July) to share with her 381 million followers the latest updates from this month so far.
She included snaps of a martini, cherries, pets, a mirror selfie, a regular selfie and a couple outfit pics, but it was the final photo in the 14-post carousel which sent some of her followers into a right spiral.
The photo showed Kylie reclining on a garden sofa donning a sheet face mask and a black slip dress as she read a script.
She could be seen sipping a glass of white wine in one hand while she smoked from a lit cigarette in her left hand.
The mum-of-two captioned the perfectly curated photo dump: "July."
Kylie Jenner has sparked a heated discussion after posting her latest Instagram dump (Instagram/@kyliejenner) One critic slammed: "Smoking is not cool."
"Please don’t smoke on social media, we don’t want this to become a trend again..." urged a second, and a third questioned: "Why are we making cigarettes a thing?"
Others, however, didn't see the issue.
A fourth pointed out: "She's an adult, she can smoke if she wants to. Chill out."
"No different to drinking and everyone promotes that," stated another. "Both are bad for you but legal. Both are choices you can make for yourself when you’re an adult."
And a final fan echoed: "Let Kylie live."
Regardless of your personal stance, the CDC warns that cigarette smoking is a major public health concern, with over 16 million Americans living with a smoking-related disease.
"Smoking and secondhand smoke exposure cause over 480,000 deaths in the US each year," the health organisation's official website adds. "Smoking harms nearly every organ of the body and causes many diseases.
"Quitting smoking lowers the risk for early death and of developing smoking-related diseases."
Some fans were outraged by the cig snap but others didn't see the big deal (Instagram/@kyliejenner) Speaking on Jake Shane's Therapuss podcast back in May, Kylie opened up a little more about her smoking habits.
"Cigarettes are kind of back," Jake said, to which Kylie responded: "Oh, cigarettes are so back.
"Thank God I've been like hiding for so many years."
She continued: "I'm really only a drunk [...] There's very few times where I'm like, 'I need a cigarette'. I'm in Europe in the summer, always like midday."
"I'll wake up and smoke a cigarette in Europe," Jake agreed.
"Exactly. Like, bye, there are no rules!" Kylie joked.
Jake gushed: "Because they burn so fast in Europe.
"They're perfect," Kylie beamed, prompting Jake to muse: "Oh my god, I want to go to Europe right now."
"I want a cigarette right now!" Kylie said before Jake asked: "Should we smoke after this? We'll smoke after this."
"Because we had our wine," Kylie added.
"And we deserve that," Jake agreed, as Kylie concluded, "Of course we deserve that!"
Tyla has reached out to Kylie Jenner's representatives for comment.