OK guys.
We all know the Kardashians are no strangers when it comes to selling weird sh*t - just look at Kim Kardashian's controversial 'bush thongs', Kris Jenner's 'romance aid' made for 'sexual satisfaction' and, of course, Kourtney Kardashians's 'vagina gummies'.
Kourtney, the eldest of the Kar-Jen siblings, seems to have a particular penchant for pedalling products all to do with our 'down there' regions, with her latest bit of kit being none other than a 'vagina lollipop' which has sparked major backlash online.
The sweet treats (if you can even call them that?) launched earlier this week, with Lemme sharing the product details to its 646k followers with a series of Instagram advertisements promising to, in short, make your vagina taste like fruit.
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The first announcement post read: "Introducing Lemme Purr Probiotic Lollipops/ Our limited-edition, Target exclusive innovation inspired by our #1 best-seller, Lemme Purr.
"This first-of-its-kind women’s health probiotic lollipop is made with highly-researched probiotics, Vitamin C, and real pineapple extract to support feminine self-care and overall wellness."
"Meet Lemme Purr Lollipops, the world’s first women’s health probiotic lollipop," a second announcement Lemme post continued.
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The promo claimed: "Each juicy pineapple pop is powered by SNZ 1969™ probiotics to support feminine self-care, plus antioxidant Vitamin C to promote collagen synthesis and everyday wellness."
According to Lemme, the pops 'support feminine self care', offer 'probiotic support' and 'transforms self-care into a sweet daily ritual'.
Speaking about her new product, Kourtney said in a press release: "Our community fell in love with our first lollipops, so I couldn't wait to bring them back in a new way.
"Lemme Purr Lollipops are such a fun extension of one of our best-sellers, Lemme Purr, and I love that they turn daily self-care into something sweet and simple."
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"Who knew wellness could taste this good?" a third promo post quipped.
While fans of the reality TV star took no time rushing in to praise Kourtney's latest business move, many others found themselves utterly fatigued with just how relentless this über 'capitalist consumption core' was getting.
"Making candy supplements that won’t even survive the digestion process let alone the natural ph of a vagina is beyond gross. Way to be a part of giving women ANOTHER thing to feel self-conscious about instead of actual education and advice on contacting a doctor if you are unsure," one person fumed, per the Daily Star.
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Another slammed: "Good grief! @kourtneykardash has done lost her mind! Why does your kooter need a lollipop? That’s it I’m done with the internet today."
Others assured potential customers that the body 'already knows how to take care of itself' and that the best thing you can do is 'let it do its job without celebrity interference'.
GP Dr Sonia Khorana explained to Grazia: "The vagina is self-cleaning - it maintains its own balance of good bacteria that keep the pH slightly acidic. This acidity protects against infections. When people use unnecessary supplements, scented washes or products, they can disrupt this natural flora, making the vagina more vulnerable to irritation, bacterial vaginosis, or yeast infections."
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She added: "Wellness marketing preys on body image anxiety- products like this are cleverly marketed using empowerment language but often, they exploit insecurities that the beauty and wellness industry created in the first place. It’s a cycle that tells women they need constant fixing or enhancement to be acceptable."
Tyla has reached out to Lemme for comment.
Topics: Food and Drink, Kourtney Kardashian, Sex and Relationships, Social Media, The Kardashians, Women's Health, Health
Rhiannon Ingle