Kim Kardashian's cryptic post following SKIMS Christmas calendar backlash

Kim Kardashian is seemingly trying to shift the unfavourable attention from her own advert calendar scandal onto another brand's.

How? By being super complimentary, of course!

The reality star, 46, took to her Instagram Story last night (9 Nov) to share a video originally posted by another TikTok user, showing them unboxing an extravagant Dior advent calendar, complete with 24 compartments.

For those who've not yet come across Dior's $10,000 (£6,500) La Malle des Rêves Exceptional Advent Calendar is described by the fashion house as a marvellous creation, inspired by the magic of Christmas at its legendary 30 Avenue Montaigne address in Paris.

Designed to resemble a charming dollhouse-style dressing table, the gingerbread-inspired trunk features 24 drawers, a mirror and an exquisite recreation of the iconic Junon gown from Dior's Autumn-Winter 1949 haute couture collection.

And the contents are just as extravagant.

Inside, customers will find six 100ml fragrances from La Collection Privée Christian Dior, four esprits de parfum, three hair perfumes, scented bath and body products, a limited-edition candle and even two couture accessories, including a silk twill Mitzah scarf and a pair of earrings.

There are only 170 calendars available to purchase (Dior)

There are also eight Christmas tree ornaments, a gilded-metal star, an exclusive Dior snow globe and various candle and fragrance accessories.

Perhaps unsurprisingly, the calendar is limited to just 170 individually numbered trunks, with each one delivered through Dior's Concierge Delivery service.

Washington D.C.-based content creator Viet Bao Nguyen was one of the lucky few to receive a gift box, with Kardashian resharing a video of his unboxing on her Story.

Reacting to the luxury offering, she simply wrote: "NEED! LOL."

And while the post might seem like an innocent appreciation of a festive gift, it comes amid mounting criticism surrounding Kardashians' SKIMS Accessories Advent Calendar, which left some customers questioning whether it was worth its £158 price tag earlier this week.

The 12-day calendar promised shoppers a selection of festive surprises, but its contents have divided social media users.

Among the items included were hair elastics, satin scrunchies, bobby pins, keychains, clips, bra elastic headbands and a SKIMS squishy toy.

One of the biggest talking points came after a TikTok creator filmed herself opening the calendar, becoming increasingly frustrated as she revealed what was inside.

She wrote 'NEED! LOL' on her Story (Instagram/@kimkardashian)

"I'm about to get p***** off. Kimberly, you're genuinely about to p*** me off," she said, before adding: "This is way too expensive for this."

The reaction quickly gained traction, with one social media user comparing the contents to things they would find at the bottom of their car.

Another wrote: "I can't believe I've had a Skims Advent Calendar in the bottom of my purse for months, what a surprise."

However, not everyone agreed with the criticism, however, with some arguing that customers should have known what they were purchasing, given the product description listed the types of accessories included.

Following the backlash, SKIMS has since issued an apology and offered customers who purchased the calendar the choice of a full refund or store credit.

A spokesperson for the brand told TODAY: "We have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products.

"We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases."

The brand also acknowledged that, for some customers, the calendar had not met expectations.

Despite the criticism, the advent calendar has sold out on the SKIMS website, with shoppers able to join a waitlist.

Kardashian has not publicly addressed the backlash herself.

Whether her latest Instagram Story was simply an appreciation of Dior's festive offering or a subtle nod to the ongoing conversation surrounding her own brand, fans have certainly been given something to talk about.