New data has revealed how much Molly-Mae Hague makes per Instagram post, and let’s just say it’ll probably make your eyes water.
Of course, it’s no secret that influencers reel in some seriously big cash from social media – after all, it’s literally their job.
But it’s probably fair to say that some of us are a little naïve about how much this can mean in real world terms.
New research from the team at Spin Genie UK has not only found the highest earning female reality TV stars, but also just how much they make from their online work.
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The list features famous faces known for everything from Love Island to The Only Way is Essex, with Spin Genie UK saying: “The world of reality TV is big business, attracting huge audiences and launching the careers of some of the UK’s most recognisable celebrities, from Molly-Mae Hague to Toby Aromolaran.
“Thanks to their TV appearances, these reality stars can attract huge numbers of followers on social media, with brands leaping at the chance to get such stars to advertise their products and earn huge sums in the process.
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“But which UK reality TV stars are raking it in the most on social media?
“To find out, the experts at online slots site Spin Genie UK have dived into the data, looking at each reality TV star's estimated earnings per post on Instagram and TikTok and averaging out these earnings to find the reality shows with the highest earners.”
The top 15 is primarily made up of well-known Love Islanders like Whitney Adebayo, Gemma Owen, Kady McDermott and Siânnise Fudge, along with one Geordie Shore star (Charlotte Crosby) and one celeb from TOWIE (Lauren Goodger).
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But the no. 1 spot goes to none other than Molly-Mae, who rakes in an average of £9,222 for each Instagram post, along with £4,336 for TikTok posts.
Spin Genie UK said: “Molly-Mae Hague takes the top spot as the reality star earning the most from her social media posts. The Love Island alumnus, now appearing in the reality show At Home with the Furys, rakes in an average of £6,771 per post on Instagram and TikTok.”
As for the lads? The highest earners of the male reality TV influencers were Toby Aromolaran, Tyrique Hyde, Luca Bish, Tommy Fury, Luke Trotman, James Argent, Dami Hope, Tom Clare, Josh Denzel, Ovie Soko, George Baggs, Sam Thompson, Alex Bowen, Joey Essex and Ron Hall.
Topics: Celebrity, Molly Mae Hague
Jess Hardiman