TikTok star Eva Evans has tragically passed away aged just 29, with the heartbreaking news being revealed in a statement on Instagram.
Aspirational filmmaker Eva achieved worldwide fame for the beauty reviews she uploads on the video-sharing app, which gained her an impressive 300k followers.
She is also recognised for her insights into life in New York City - her home-city - and even starred in the hit Amazon Prime comedy series Club Rat, which she also created, directed and produced.
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Sharing a snap of Eva, the social media sensation's sister Lila Joy wrote in the tear-jerking online message.
"Please share this post so that it reaches everyone it needs to," it read. "Yesterday my family received news that our sweet, fabulous, creative, caring, hilarious Eva, my beautiful sister, has died.
"After 24 hours, i still find myself in a constant cycle of denial and acceptance, so i know how unbelievable and hard to process this news will be."
No cause of death has officially been announced yet, though Lila announced that her family will be holding a 'celebration of Eva' in Lower Manhattan tomorrow (23 April).
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"Please dm me so I can get a headcount and will share the details," she asked her online followers.
"I wish i had Eva here now to refer to because she would have better words and know how to say what i don’t.
"I am keeping this brief, so we can plan for the next few days, but you’ll be hearing a lot more from me on how much Eva means to me and just how different the world will be be without her. All my love, Lila."
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Tributes to the much-loved TikToker have since been flooding in, including from a number of fellow big-name stars.
Model and actress Julia Fox penned in the comments: "I literally can’t believe this."
American author Suzy Welch added: "The loss is unfathomable, to those of us lucky enough to have known her brilliance and goodness, but also to the world, which is not the place it was meant to be without her. Godspeed, Lila, and love."
"I am so sorry for your loss. I’ll light a candle for her tonight. sending you and everyone who loved her my deepest condolences. i’ll tell my grandparents to show her around," TV star Tefi Pessoa went on.
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If you have experienced a bereavement and would like to speak with someone in confidence, contact Cruse Bereavement Care via their national helpline on 0808 808 1677.
Rhianna Benson