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ITV's Loose Women became Loose Men on Thursday presented by Jordan, Robert Rinder, Martin Kemp and Richard Madley.
The men were tasked with guessing three different women's products including a lip plumper, a Shewee female receptacle and a back shaver.
You can watch the clip below:
When the hosts were asked to take the Shewee out of the box, Jordan instantly knew what it was and wrote down his answer first. Martin Kemp also recognised the Shewee although Judge Rinder guessed a "pee director".
Richard Madley gave them all a point, explaining: "It's a female wee receptacle."
The first gizmo the hosts had to guess was later revealed to be a lip plumper, while the third and final one was a back shaver. Jordan ended the game the winner by guessing two out of three correctly.
During all this, you may be wondering why the Loose Women panel was all men. It's for a good cause and is part of ITV's programming to commemorate Mental Health Awareness Week and to mark the next phase of Loose Women's Stand By Your Men mental health campaign.
The Stand By Your Men campaign encourages viewers to talk openly about mental health with the men in their lives. This is the first time since November last year that there has been an all-male panel. The previous one - to celebrate International Men's Day - included Marvin Humes, Ronan Keating, Iain Stirling and Roman Kemp. Perhaps Roman suggested his dad follow in his footsteps?!
During the show, the Loose Men spoke about mental health and topics such as male body confidence - including Zac Efron and the controversy surrounding his physical appearance. Whether flirting is cheating, bullying and bereavement.
Loose Men can be streamed on the ITV Hub right now.
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