Ant McPartlin was hailed for coming out with the 'best one liner' of I'm A Celebrity so far last night as he subtly trolled Kylie Jenner in front of Caitlyn Jenner.
The presenter couldn't help but sneak in a reference makeup mogul Kylie as he entered the camp to tell the celebrities who would be doing the next Bushtucker Trial, Just Desserts.
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Declan Donnelly said "hello," as he entered the jungle, while Ant sung "Rise and Shine," copying Kylie's now viral jingle.
You could almost have missed the moment if you weren't paying attention, and Caitlyn barely seemed to react to it.
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But it didn't get past eagle eyed viewers at home, who flocked to social media to point out the hilarious moment.
"ANT DID NOT JUST SING RISE AND SHINE IN FRONT OF CAITLYN JENNER OMG STOP #imaceleb," one wrote.
While another added: Love that @antanddec sung rise and shine in front of @Caitlyn_Jenner.. amazing #ImACeleb".
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A third chipped in: Really missed Ant on im a celeb. Hes made his come back with a bang. RISE AND SHINE always banter with @antanddec".
As another declared: "Honestly don't think my week can peak anymore than Ant singing rise and shine in front of Caitlyn Jenner."
The joke didn't stop there, either, as others even made memes of Ant's head imposed onto Kylie's body.
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We love the internet, really, we do.
If you don't remember, Kylie was turned into a viral meme last month after a clip of her singing to her daughter Stormi Webster was widely shared on Twitter.
And it didn't take long for her to make a profit from the viral moment, and begin flogging merchandise including a $65 (£50) hoodie with the slogan on.
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You've got to admire her business skills.
I'm A Celebrity...Get Me Out Of Here! returns to ITV on Wednesday 20th November at 9pm
Featured Image Credit: ITVTopics: I'm A Celebrity..., Celebrity Entertainment, TV News, ITV, im a celebrity, Kylie Jenner
