Gordon Ramsay has landed himself in hot water after comments he made about a contestant on Ant & Dec's Saturday Night Takeaway attracted Ofcom complaints.
The infamously sweary chef, 54, was taking part in the ITV entertainment show's 'Read My Lips' mini-game, which saw him tasked with helping members of the public win big prizes by trying to guess what the callers were saying through lip reading.
You can watch a clip of the incident below.
Figures acquired by The Sun newspaper found that Saturday Night Takeaway, which returned with a new series last month, was hit with 104 complaints after it aired - 68 of which stemming from a comment Gordon made to a contestant.
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While trying to score big for Lorna, the Hell's Kitchen presenter said: "I can't... It's the gap in the teeth, I can't understand what she's saying."
Presenters Ant and Dec laughed off the remark at the time, however, viewers watching the programme at home were less than impressed.
"Gordon Ramsay is ruthless," commented one fan on Twitter after the incident.
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"Gordon Ramsay blaming woman's gap in her teeth for his failure! Unnecessary!" said a second.
A third added: "I have a gap in my teeth and his comment made me feel so insecure!"
It's not the only awkward comment Gordon made while playing 'Read My Lips', with the star appearing to swear while on camera.
Gordon struggled to understand the first contestant, who said the word 'pizza', with one of his guesses appearing to sound like a swear word beginning with the same letter - coming just 10 minutes after he had promised not to swear.
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After the player won £250, Ant turned to the camera and said: "I do have to apologise for your language halfway through that."
Gordon was appearing on the second episode of the show as the celebrity guest announcer.
Hmm, we're doubtful we'll see Gordon invited back as guest on Saturday Night Takeaway any time soon.
Featured Image Credit: ITVTopics: Celebrity News, TV News, TV & Film, TV Entertainment, Gordon Ramsay