Unless you've been living under a rock for the past few weeks, you'll have come across the latest beauty phenomenon to hit our feeds: 'eyebrow blindness'.
Millions and millions of people around the globe are sharing their experience with the latest trend but what on earth actually is it?
So, without further ado, let's get into it.
What is 'eyebrow blindness'?
Well, it's pretty much what it says on the tin - being blind to how bloody awful all of our brows once looked in years gone by.
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Whether you were a victim of the early 2000s razor-thin arch brows, the Cara Delevingne-inspired brows circa 2016, a Anastasia Beverley Hills block brow fanatic, the lockdown bleach brow obsession or, most recently, a lamination lover - it's clear brow trends come as go nearly as quick as fashion.
In short, it sees people sculpt and mould their brows to fit what's in style rather than what actually suits their face.
Cassandra Bankson, a medical aesthetician and YouTube skincare personality, told USA Today that eyebrow blindness basically 'being blind to something that is trendy', but 'not necessarily good for long-term health or beauty'.
She adds: "Instead of defining beauty for ourselves or leaning into our diversity, it's wanting to become a cookie-cutter image of beauty."
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Do you have 'eyebrow blindness'?
Considering that there are over 140.8 million posts about eyebrow blindness of TikTok alone, it's clear that many of us have fallen victim to the beauty phenomenon.
However, if you're currently unsure if the way you do your brows will later lead to cringing or not, Cassandra suggests asking yourself a simple question.
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"Ask yourself, am I just doing what I see is popular on social media?" she suggested.
"Am I actually choosing beauty looks that make me feel good, or are you just looking at what the Kardashians are doing to their eyebrows and laminating them in the same way?"
What about other beauty trends?
A whole bunch of other trends have since emerged following the popularity in the eyebrow blindness trend.
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From 'blush blindness' and 'highlighter blindness' all the way through to 'fringe blindness and 'filler blindness', it seems like many people have fallen victim to trying to keep up with the ever-changing trend cycle across make-up, hair and clothing.
While trends can be fun to play with, it’s important to keep in mind that the whole point of them is that they change.
Beauty standards are inevitably impossible to achieve so, the next time you find yourself being influenced to go and splash your cash on the latest 'it-girl' skincare product, invest a small fortune in the newest celebrity obsession or throw out your entire wardrobe to make space for a brand-new haul - just remember that all looks come and go.
It's happened with shoulder pads in the 1980s and it'll happen with the next big thing in the 2030s. So just do what you like and what makes you happy instead of constantly trying to keep up with every single trend that finds itself on your 'For You' page.
Topics: Social Media, Instagram, TikTok, Beauty, Make-Up, Life, Advice
Rhiannon Ingle