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Kate Middleton knocked off top spot as the UK’s favourite royal

Home> News> Royal Family

Published 13:27 11 Aug 2025 GMT+1

Kate Middleton knocked off top spot as the UK’s favourite royal

Is the 'Kate Effect' wearing off?

Chloe Jackson

Chloe Jackson

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Featured Image Credit: Stefan Rousseau - WPA Pool/Getty Images

Topics: Kate Middleton, Prince William, Royal Family, UK News

Chloe Jackson
Chloe Jackson

Chloe Jackson is a Senior Sub Editor and Journalist at LADbible Group. She graduated from The University of Salford with a BA Multimedia Journalism degree in 2019, but has continued to use the fact she has a Blue Peter badge as her biggest flex.

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A new poll has unveiled the current 'royal league table', which has seen Kate Middleton knocked off the top spot as Brits vote for a different senior royal.

YouGov's latest poll tracking the popularity of the royal family has dropped, with some interesting results shining a light on what Britain makes of its monarchy, including the public's latest views on Meghan Markle and Prince Harry, whether the royals are good 'value for money' and even if Brits believe we should still have a royal family altogether.

The report also includes a 'royal league table', dishing out favourability scores to each key member of the family, ranking them based on positive and negative opinions from the public.

Kate Middleton has been a consistent high achiever on the league table, having topped the scores in a similar poll early this year.

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It didn't come as much of a surprise, given the Princess of Wales is known for creating the 'Kate Effect', a phenomenon which sees items of clothing she's spotted in reaching unprecedented levels of popularity, often selling out quickly as people jump at the chance of snagging a slice of the royal's personal wardrobe.

Kate Middleton was beaten to the top spot (Karwai Tang/WireImage)
Kate Middleton was beaten to the top spot (Karwai Tang/WireImage)

But it looks like she's been piped to the post this time by another popular senior royal, who has managed to snatch the top spot from her.

It's no other than husband Prince William who has topped the YouGov chart, with 74 percent of Brits having a positive opinion of the future king.

Full list below

Kate wasn't too far behind, though, taking the silver medal at 71 percent.

As for how Brits feel about the royal family in general, voters were asked, 'Do you think Britain should continue to have a monarchy in the future, or should it be replaced with an elected head of state?'

Prince William snagged the number one spot (DOMINIQUE JACOVIDES/POOL/AFP via Getty Image)
Prince William snagged the number one spot (DOMINIQUE JACOVIDES/POOL/AFP via Getty Image)

According to YouGov, two-thirds said they wanted the UK to continue having a monarchy. 65 percent were in favour of the monarchy, 23 percent wanted them replaced with an elected head of state, while 12 percent said they didn't know.

At the bottom of the royal league table is Prince Andrew, who came in with just five percent of support from Brits, coming off the back of accusations in an explosive new book that he knew convicted sex offender Jeffrey Epstein for a decade longer than he admitted.

Prince Andrew has vehemently denied any involvement in Epstein's sex trafficking.

Most popular royals ranked, according to YouGov:

  1. Prince William - 74%
  2. Catherine, Princess of Wales - 71%
  3. Princess Anne - 70%
  4. The royal family in general - 62%
  5. King Charles - 59%
  6. The institution of the monarchy in general - 58%
  7. Prince Edward - 52%
  8. Sophie, Duchess of Edinburgh - 50%
  9. Camilla, Queen Consort - 43%
  10. Princess Eugenie - 39%
  11. Princess Beatrice - 39%
  12. Prince Harry - 28%
  13. Meghan, Duchess of Sussex - 20%
  14. Prince Andrew - 5%
  • Prince William and Kate Middleton share rare home video for Prince Louis' birthday
  • Kate Middleton forced to turn down royal fan’s request to avoid breaking major royal protocol
  • Newest Royal Family member joins Kate Middleton and Prince William during Scotland visit
  • Kate Middleton and Prince William to be given new royal titles next year

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