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Meghan Markle shares rare insight into son Archie’s life in cryptic post filled with clues

Home> News> Royal Family

Updated 13:22 21 Feb 2025 GMTPublished 13:20 21 Feb 2025 GMT

Meghan Markle shares rare insight into son Archie’s life in cryptic post filled with clues

Meghan shared a vision board for her newly rebranded company 'As Ever' on Instagram

Bec Oakes

Bec Oakes

Featured Image Credit: Samir Hussein/WireImage

Topics: News, Meghan Markle, Royal Family, Instagram, Social Media

Bec Oakes
Bec Oakes

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Eagle-eyed fans have been picking apart every detail of a vision board Meghan Markle posted on Instagram this week, and it could give some insight into her son Archie.

In 2020, Prince Harry and his wife Meghan Markle stepped down as senior members of the Royal Family in order to create space and privacy for their growing family. And while Harry and Meghan remain very much in the public eye, they largely keep their two children - Archie and Lilibet - out of the spotlight.

But now, fans reckon Meghan has shared a rare insight into Archie's life in a cryptic social media post.

The 43-year-old shared a post to Instagram yesterday (20 February) that appeared to tease the first product from her newly rebranded company, As Ever.

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Featuring a snap of a vision board for the brand, she wrote: "From memory lane to the memories I’m making today..."

And fans have been scrutinising every detail that's featured in the scrapbook-style image.

Product teasers

Among the items on the vision board are several labels for a raspberry jam featuring the As Ever logo.

In a previous post, she'd shared that after dropping a strawberry spread last year under previous brand name American Riviera Orchard, her rebranded company would continue to release jams and preserves.

"Of course there will be fruit preserves," Meghan said in a video on Monday (17 February). "I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks, guys!"

Meghan Markle shared sweet tributes to husband, Harry, and son, Archie, on her vision board (Instagram/@meghan)
Meghan Markle shared sweet tributes to husband, Harry, and son, Archie, on her vision board (Instagram/@meghan)

Inspirational quotes

The vision board also included a series of inspirational quotes. "Stay close to people who feel like sunshine," says one of the quotes, while another reads: "You cannot make everybody happy. You are not a jar of Nutella."

And, she featured sweets tributes to both her husband and her son.

Nod to Archie

In the bottom right-hand corner of the frame is a small watercolour painting of Meghan and Harry walking their dog and next to it is a green star with Archie’s name scribbled across it in childlike handwriting, presumably painted by the youngster.

Meghan has also recently explained why she chose to change the name of her company.

Meghan also explained why she re-branded her company (Leon Bennett/FilmMagic)
Meghan also explained why she re-branded her company (Leon Bennett/FilmMagic)

"Last year, I had thought, 'American Riviera', that sounds like such a great name. It’s my neighbourhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area," she said in a video.

The brand’s name has been changed to reflect a more expansive range of products that will be offered.

"As Ever essentially means 'as it’s always been,' and if you’ve followed me since 2014 with The Tig [her former blog], you know I’ve always loved cooking and crafting and gardening — this is what I do."

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