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Feminine Wash Receives Backlash For Promoting A 'Healthy Little Bajingo'

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Feminine Wash Receives Backlash For Promoting A 'Healthy Little Bajingo'

Feminine brand, Goodwipes, has come under fire advertising a vaginal 'cleanser' which promises women a "happy, healthy little bajingo".

We mean... vom.

The product description went viral after someone took a picture and shared it on Twitter, writing: "This company is owned by white men".

The product went viral thanks to its questionable blurb (Credit: Twitter)
The product went viral thanks to its questionable blurb (Credit: Twitter)
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It reads: "Did you know the vagina (internal) is a magical self-cleaning machine, but the vulva (external) is a whole other thang. BUT, using the right cleanser to keep your little lady fresh is super mega major KEY.

"The wrong thing can throw off her natural pH, which leads to dry, itchy skin, UTIs, yeast infections, odor and more. Bye Felicia, thank you, next! C U NEVER."

The second paragraph goes on to explain why normal soaps and body washes shouldn't be used to clean your vulva, informing shoppers that most usual washes typically have a pH of nine - "way too high for hoo ha town".

"So, take our down there wash for a spin. It's extremely gentle & will keep everything feeling fresh n fine as the ol sunshine," the blurb concluded. "No gross chemicals. No itching, stickiness or burning, ever. Just a happy, healthy little bajingo".

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Here's a taste of the reaction, below:

Credit: Twitter
Credit: Twitter
Credit: Twitter
Credit: Twitter
Credit: Twitter
Credit: Twitter
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Credit: Twitter
Credit: Twitter
Credit: Twitter
Credit: Twitter
Credit: Twitter)
Credit: Twitter)
Credit: Twitter
Credit: Twitter
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"I hate it here," wrote one woman after spotting the viral product description, as a second quipped: "The more I read it, the worse it gets".

Meanwhile, another wrote: "This is so cringey and full of misinformation".

"Nahhhhhhhhhhhhhhhh that's the last thing we need," another woman echoed.

Many other disgruntled Twitter users said it was wrong to even suggest that a vulva needed to be cleaned, branding the suggestion "dangerous".

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Dr. Tania Adib, resident gynaecologist at Callaly agrees.

"You never need to wash the vagina as it is completely self cleansing," she said. "The vulva is on the outside is kept moist by the secretions from the vagina, washing the vulva with water is absolutely sufficient unless you have a medical condition, in which case a moisturising emollient would usually be recommended."

The 'Down There Wash' came under some flack (Credit: Goodwipes/ Instagram)
The 'Down There Wash' came under some flack (Credit: Goodwipes/ Instagram)

The expert said that vulva cleansing products would typically only be needed for those with dermatitis or, those who are menopausal.

Goodwipes - available in the US at Target, Walmart and CVS - also sells 'Down There Wipes' which promise to be '100 per cent biodegradable and pH-balanced', and come in scents such as 'golden hour' (which apparently smells of Vanilla + Fresh Air + Bergamot)

Referencing the fact that Goodwipes are fragranced, too, Dr Adib added: "Using heavily perfumed products can cause irritation because the vulval skin is extremely sensitive."

So, rest assured, your 'bajingo' is perfectly happy how it is.

Tyla has contacted Goodwipes for comment.

Featured Image Credit: Pexels

Topics: Life News, Life, Health

Joanna Freedman
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