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Build-A-Bear forced to apologise over Charlie Kirk controversy

Home> News

Published 17:25 7 Oct 2025 GMT+1

Build-A-Bear forced to apologise over Charlie Kirk controversy

The Washington store has issued a statement following the teen hopping on a social media trend

Rhiannon Ingle

Rhiannon Ingle

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A Build-A-Bear store in Seattle, United States, has been forced to apologise over a Charlie Kirk controversy.

Ever since the 31-year-old right-wing campaigner's murder last month (10 September), which saw Kirk fatally shot in the neck - allegedly by suspected shooter, 22-year-old Tyler Robinson - while speaking at a Utah Valley University event, many supporters have taken it upon themselves to find their own ways to 'pay tribute' to him.

This included one person ordering Kirk's favourite Starbucks beverage, which was a Mint Majesty tea with two honeys, and asking for his name to be written on the cup - something which sparked quite the controversy on social media after the barista refused to do so.

It prompted MAGA heads all over to go to their local Starbucks chain to try out what soon became a viral trend, which has now inspired a similar one which takes place at the stuffed animal store, Build-A-Bear.

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Charlie Kirk was fatally shot last month (Michael S. Schwartz / Contributor / Getty Images)
Charlie Kirk was fatally shot last month (Michael S. Schwartz / Contributor / Getty Images)

Now, for anyone not in the know of the shop's concept, it basically offers an interactive process where the stuffed animal of the customer's choice is assembled and tailored to their own preferences, including varying scents, sounds, looks, and outfits.

Additionally, one of the most unique aspects of Build-a-Bear Workshop is that each soft toy created in-store receives a 'birth certificate'.

The personalised certificate includes details like the date of creation, the chosen name for the stuffed animal and a unique ID number.

However, one teenager from Washington said she was left shocked after a Build-A-Bear store manager at the Southcenter Mall outside Seattle allegedly refused to print Kirk's on her plush toy’s birth certificate.

Evi McCormick, 16, spoke to King 5 News about the situation, explaining: "She just didn’t agree with it. She didn’t support it and she told me, 'We’re not doing this.' "

She claimed she was so upset by the experience that she handed her card to her friend Kailie Lang to pay for the toy and left the store.

The company reportedly reached out to the teen's mother to apologise for the incident (Candice Ward/Getty Images)
The company reportedly reached out to the teen's mother to apologise for the incident (Candice Ward/Getty Images)

"It definitely made us all very uncomfortable," Lang recalled.

A customer service representative at Build-A-Bear’s corporate office assured the outlet that the matter was being handled internally.

Amber McCormick, Evi’s mother, also explained that she had been in touch with a staff member at corporate headquarters for nearly an hour and was offered a $20 gift card for the unsatisfying customer service.

Just a matter of days later, the company reached out to McCormick again to apologise and admitted the incident should not have happened and informed her that they would re-train their Seattle-area workforce to keep politics away from teddy bears.

"She said that their goal is to try to prevent this sort of situation from happening to anybody else," the mum added.

Tyla has reached out to Build-A-Bear for comment.

Featured Image Credit: Getty Stock Images

Topics: Charlie Kirk, US News, Social Media, Politics

Rhiannon Ingle
Rhiannon Ingle

Rhiannon Ingle is a Senior Journalist at Tyla, specialising in TV, film, travel, and culture. A graduate of the University of Manchester with a degree in English Literature, she honed her editorial skills as the Lifestyle Editor of The Mancunian, the UK’s largest student newspaper. With a keen eye for storytelling, Rhiannon brings fresh perspectives to her writing, blending critical insight with an engaging style. Her work captures the intersection of entertainment and real-world experiences.

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