We all have fond memories of snuggling up to a hot water bottle, whether we hugged one as a child for comfort, used one to nurse a tummy ache, or went to sleep with one by our feet to combat chilly mid-winter beds.
Water bottles are a staple, which is why we can hardly believe we've never heard of a long one - until now.
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The YuYu Bottle is an 81cm-long hottie which promises to stay warm for six hours, "lashing warmth around and into your body", and we truly can't believe this wasn't invented sooner.
The bottle has small bobbles moulded into it which apparently allow the heat to stay in for longer, while also having a massaging effect.
Ideal for winter, you can lie next to your YuYu Bottle for head-to-toe warming. But who's to say it needs to stay at home? You could even wear it as a kind of scarf when you're out and about this winter.
THERE. ARE. NO. RULES.
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And they aren't just for the cold, in fact, the hot water bottles are being lauded for their pain relieving benefits.
As we know, heat treatment can be used to relieve pain with a number of conditions, but unlike normal water bottles, the YuYu's long flexible shape allows pain in areas like the stomach, neck and back to be targeted all the way around.
The water bottles can even be tied up for handsfree relief.
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From everyday aches, pains and period cramps to conditions like IBD and chronic pain diseases such as endometriosis, arthritis and Crohn's, sufferers have been raving about the benefits of the innovative hot water bottle.
And forget the naff fleecy water bottle covers we're used to. These come with a range of chic covers, ranging from luxury fleece to pure Japanese cotton and 100 per cent cashmere.
Plus, all materials are made of the highest quality and ethically sourced materials.
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Prices range from £25 up to £179 for the 100 per cent cashmere version - so there's something for every budget.
YuYu has even a collection made with super stylish Liberty London fabrics, costing £85 each, for the très chic among you.
Unlike other hot water bottles, these look so good they needn't be tidied away. Instead, they look fab as part of the furniture, whether thrown on to your bed or sofa alongside your throws and cushions.
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What's more, YuYu have collaborated with a ton of fancy hotels such as Claridges, Rocco Forte, Mandarin Oriental, Four Season and the Ritz.
They even supply royalty, making hot water bottles for Highgrove House and Gardens, the private residence of the Prince of Wales and Duchess of Cornwall.
Beats your normal hot water bottle, doesn't it?
Featured Image Credit: YuYu BottleTopics: Shopping, Life, health news