• News
  • Life
  • TV & Film
  • Beauty
  • Style
  • Home
  • News
    • Celebrity
    • Entertainment
    • Politics
    • Royal Family
  • Life
    • Animals
    • Food & Drink
    • Women's Health
    • Mental Health
    • Sex & Relationships
    • Travel
    • Real Life
  • TV & Film
    • True Crime
    • Documentaries
    • Netflix
    • BBC
    • ITV
    • Tyla Recommends
  • Beauty
    • Hair
    • Make-up
    • Skincare
  • Style
    • Home
    • Fashion
    • Shopping
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
Submit Your Content
Why there will be no cash prize for Celebrity Big Brother winner this year

Home> Entertainment> TV & Film

Published 13:08 1 Mar 2024 GMT

Why there will be no cash prize for Celebrity Big Brother winner this year

It's a pretty good reason

Rhiannon Ingle

Rhiannon Ingle

Featured Image Credit: ITV/Instagram/@ekinsuofficial

Topics: TV And Film, ITV, Celebrity Big Brother, Celebrity, Money

Rhiannon Ingle
Rhiannon Ingle

Rhiannon Ingle is a Senior Journalist at Tyla, specialising in TV, film, travel, and culture. A graduate of the University of Manchester with a degree in English Literature, she honed her editorial skills as the Lifestyle Editor of The Mancunian, the UK’s largest student newspaper. With a keen eye for storytelling, Rhiannon brings fresh perspectives to her writing, blending critical insight with an engaging style. Her work captures the intersection of entertainment and real-world experiences.

Advert

Advert

Advert

I'm sure we're all very excited to tune into the upcoming season of Celebrity Big Brother set to hit our screens next week.

Ever since ITV made the exciting announcement that the star-studded new series, hosted by AJ Odudu and Will Best, will kick off next Monday (4 March), fans have been buzzing to watch a brand-new cast of famous faces embark on the ultimate social experiment and become totally isolated from the outside world.

However, even after saying goodbye to their life of luxury in order to move into the legendary Big Brother house, there will be no cash prize for the winner this year and there's a pretty good reason why.

Now, the rumoured housemates this year include the likes of; Kate Middleton's uncle Gary Goldsmith, TV presenter Fern Britton, former X Factor judge Louis Walsh, Love Island winner Ekin-Su Cülcüloğlu, Strictly Come Dancing pro Nikita Kurzman and Ibiza Weekender star David Potts.

Expected to join them are Dragon's Den star Levi Roots, Heartstopper actor Bradley Riches, social media star Zeze Millz, actress Marisha Wallace, Coronation Street actor Colson Smith, Real Housewives of Cheshire star Lauren Simon and X Factor icon Sharon Osbourne.

Advert

With all that said however, an ITV spokesperson has told Tyla: "Any names are at this point pure speculation and viewers will have to tune in to see who will be entering the Celebrity Big Brother house."

Celebrity Big Brother will be premiering on ITV1 and ITVX next Monday (4 March).
ITV

So, what will the winner rake in after enduring their three-week stint of nominations, tasks and Big Brother house chaos?

Diddly squat.

Advert

Instead, the prize pot goes to a charity of the winner's choice, which is honestly rather lovely.

While they may not get any cold hard cash for taking home the crown, Celebrity Big Brother contestants do earn a hefty amount simply just appearing on the show.

It has not yet been revealed how much the star housemates are being paid for the 2024 series, but previous contestants have bagged hundreds of thousands of pounds for their time in the house.

So, I guess we'll have to just wait and see...

Advert

The Celebrity Big Brother winner won't receive a cash prize this year.
ITV

In other CBB news, thousands of ITV viewers have already preempted that the forthcoming series will be a big fat flop, with a handful blaming the 'A-list' lineup.

"The most boring Celebrity Big Brother lineup I’ve ever seen," one described the listing on X. "Channel 5 were perfect at casting. Where is the excitement and the people fans of CBB actually want to see?"

Another simply hit out: "Celebrity Big Brother lineup is so s**t…"

Advert

"The Celebrity Big Brother lineup looks like it should be for a Celebrity Get Me Outta Here series. Shockingly awful! Where is the drama? Where is the excitement?" a third went on.

Others claimed they'd 'never heard' of half the contestants.

"I've heard of three of them.... mis-selling the word celebrity," while another added: "I am getting old. I only know five of these housemates."

Another echoed: "Me over here just googling 90% of these ‘celebrities'," while another said: "Well what an absolute dreadful lineup that is, call it the Z-list."

Advert

Celebrity Big Brother will be premiering on ITV1 and ITVX next Monday (4 March).

Choose your content:

2 days ago
  • Instagram/@davidbeckham
    2 days ago

    Brooklyn Beckham's shock legal move against parents explained as feud escalates

    The 26-year-old blocked parents David and Victoria Beckham, and siblings Romeo and Harper, on social media in December

    Entertainment
  • TikTok/@alabamabarker
    2 days ago

    Alabama Barker shares lingerie pics following backlash over ‘inappropriate’ gift from dad Travis

    The 20-year-old has previously spoken out about the viral Christmas and birthday haul drama

    Entertainment
  • Francis Specker/CBS via Getty Images
    2 days ago

    Dax Shepard praised for offering to pay for 11-year-old daughter's 'eggs to be frozen'

    The 'Without a Paddle' actor shares two daughters with wife Kristen Bell

    Entertainment
  • ROBYN BECK/AFP via Getty Images
    2 days ago

    Sarah Michelle Gellar's 'ageing gracefully' admission sparks backlash

    The Scooby-Doo actress' comments have kicked off a heated discussion amongst fans online

    Entertainment
  • Hollywood star Mickey Rourke facing major backlash over ‘inappropriate behaviour’ towards Celebrity Big Brother UK host
  • Celebrity Big Brother viewers shocked after finding out JoJo Siwa's real name
  • Full Celebrity Big Brother lineup announced as huge Hollywood star set to enter house
  • Chris Hughes called out by fans over ‘uncomfortable’ comment towards JoJo Siwa on Celebrity Big Brother