While many fans have been absolutely loving the 'ultimate social experiment' that finally returned to our screens after five long years, it's clear there are a few viewers not totally enjoying the somewhat steamier parts of the show.
The long-awaited ITV reboot of Big Brother premiered earlier this month (8 October), introducing excited audiences to the house's 16 contestants who are now all battling it out in a hopes of pocketing the staggering £100,000 cash prize.
We've all been cosying up to our tellies to catch the chaos unfurl with the latest drama leaving fans well and truly disgusted by the 'pure filth' kissing challenge. Have a look:
In a sneak peek preview of an upcoming episode, Big Brother teased sofa critics all over with a snippet of the infamous kiss challenger which sees each of the housemates smooch a transparent perspex screen while the rest of the rowdy gang look onwards in pure revulsion - or intrigue...
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We saw Olivia lick the plastic up and down, Yinrun plant lipstick smooches all over it in an orderly fashion and Jenkin get hot and heavy behind the pane amongst a few others.
Then, when it came to Paul's turn - things really took a turn.
Olivia can be heard saying: "This ain't gonna be passion, this is gonna be pure filth."
The shot then pans to Paul pulling his shirt off before quickly panning away during the kissing sequence while the housemates scream in what can only be described as utter shock horror and maybe a smidge of guilty delight.
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It seems the internet holds the same sentiments with many rushing to X - formerly Twitter - to share their reactions.
One user hit out: "That's disgusting."
"What the HELL did I just watch?!" asked a second.
A third chimed in: "This is too cringey for my viewing, I'm sorry."
"What kind of challenge is this?" wondered a fourth, while a fifth echoed: "What is this task bye?"
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Another quipped: "My second hand embarrassment can’t take it today."
Mine neither.
"I was NOT prepared to be confronted with a display of Jenkin’s tongue skills," revealed one user.
Another viewer added: "I'm so sorry this task is so bad because [sic] wdym Paul gets naked I don't want to be traumatised..."
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A final X user penned: "Please tell me that screen was getting disinfected and wiped in-between."
For the love of God, let's hope so.
Big Brother airs nightly at 9pm except Saturdays on ITV2 and ITVX
Featured Image Credit: ITVTopics: Big Brother, ITV, TV And Film