Ever since Taylor Swift dropped her latest album, The Tortured Poets Department, last month (19 April), Swifties have been sent into a proper frenzy.
The latest buzz surrounding the 34-year-old pop icon sees fans going absolutely wild after 'spotting' an allegedly x-rated detail on the singer during an Eras Tour concert.
Over the weekend (18 May), Taylor played a show at the Friends Arena in Stockholm, Sweden, and fans are convinced from the crowd footage that she was sporting a hickey on her neck during the performance.
OK, before the rumour mill goes into overdrive, it's important to not that the mark on the 'Cruel Summer' singer's neck could easily be some smudged red lipstick, a burn from a curling iron or maybe a scratch rather than a very passionate-looking lovebite.
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But, unsurprisingly, that's not stopped Swifties rushing in to share their speculation across social media with many dead set the red mark was the doing of her boyfriend, Travis Kelce, who she first started dating last summer.
Fans noticed the mark as Taylor sat at her piano belting out ballads from her Evermore era.
Then, while singing 'Champagne Problems, the hit-maker moved her hair to one of her neck seemingly showing off the red mark.
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Concertgoers are other fans alike were quick to share footage from the concert with one X, formerly Twitter, user writing: "Travis Kelce had big appetite. He gave Taylor swift something. A large hickey, holy, Travis misses her too much."
Another person asked: "Flat iron burn or hickey and in her idgaf era?"
"'So High School' is getting a little too real," penned a third, in reference to the song from the The Tortured Poets Department album.
A fourth Twitter user demanded: "NOW MISS TAYLOR ALISON SWIFT IS THAT A HICKEY ON YOUR NECK OR DID YOU ‘BURN YOURSELF WITH A HAIR STRAIGHTENER’ ???"
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"I’ve been waiting for this," piped up another.
Others, however, were sure to note that the red mark could instead be a 'scratch from a costume change', while others say it was 'probably a burn'.
The whole hickey saga comes just a matter of days after Taylor's romantic Italian getaway with the Kansas City Chiefs player.
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Last week, the loved-up couple enjoyed a three-night stay at the $21,000-per-night Villa Sola Cabiati in the stunning vistas of Lake Como, Italy.
The pair also enjoyed a romantic boat ride as well as a fancy outdoor candlelit dinner at the Grand Hotel Tremezzo.
Topics: Taylor Swift, Celebrity, Music, Sex and Relationships, Travis Kelce
Rhiannon Ingle