Fans think they've 'worked out' why Taylor Swift turned up to the Super Bowl game wearing white, as she supports her Kansas City Chiefs beau Travis Kelce.
Kelce goes up against the Philadephia Eagles, with the Chiefs hoping for a 'three-peat' this evening - or a third consecutive win, for anyone less au fait with NFL lingo.
But while many eyes are fixed on the action on the pitch, others have become a little distracted by a certain Ms Swift.
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She arrived wearing a white top and blazer, and matching thigh-high white boots, all off-set by her signature red lipstick.
Swift also sported a 'T' initial necklace, no doubt a nod to Kelce... or just in case she needs a reminder of her own name.
Naturally, it didn't take long for people to start digging into the details of her outfit, with one aspect in particular leaving tongues wagging.
One tweeted: "@taylorswift13 wearing all white to the Super Bowl means that she is expecting a ring tonight or already has one."
Responding to a video of her at New Orleans’ Caesars Superdome, someone else said: "What are the odds of Travis proposing."
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A third wrote: "Taylor wearing and repping Chiefs colours all throughout the season and then randomly deciding to wear all white to tonight’s Super Bowl …. Let me start a rumour."
It seemed only inevitable that many people would wonder if Kelce might take his moment in the spotlight to drop down on one knee, with the press putting it to him at Super Bowl's opening night event earlier this week.
"A Super Bowl ring?” he clarified, before bluntly shutting the topic down with a two-word reply: “Next question."
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He also addressed any concerns that he’d be retiring from the NFL, admitting it had crossed his mind.
"I've thought about it, but I still love what I do,” he told the press.
“I love coming into work every day.
"It's moments like these, weeks like these, the month that we just had in the playoffs that make me feel like I could play this game forever.
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"I feel like I still have a lot of good football left in me. We'll see what happens. I know I've been setting myself up for other opportunities in my life.
"That's always been the goal knowing football only lasts for so long."
As for where he sees himself in three years’ time, Kelce added: "Hopefully still playing football. I plan on being a Kansas City Chief and playing football."
Tyla has contacted representatives for Taylor Swift for comment.
Topics: Celebrity, Taylor Swift, Fashion, Super Bowl
Jess Hardiman