Nella Rose has been the biggest story of this year's I'm a Celebrity ... Get Me Out Of Here!
The YouTube star Nella Rose has dominated headlines since she first appeared on the ITV reality series.
She first hit headlines for her feud with First Dates star Fred Sirieix, whom she believed was mocking late dad when he said he was old enough to be her father.
Since then, she's also battled with controversial politician, Nigel Farage,
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Many viewers have not been enjoying watching Nella in the jungle.
"Getting so bored of #ImACeleb now, Nella needs to cause arguments all the time and it's just becoming the Nella show," one wrote.
A second said: "Nella coming out with a worse reputation than Nigel Farage #ImACeleb".
This wave of hate has led certain brands to cash in on Nella.
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Moonpig have launched a birthday card featuring her face - but not everyone is loving it.
The card, which appears to 'mock' the star, features a birthday message which read: "I’m really offended that it’s your birthday."
It also features a cartoon of Nella's face looking disgusted.
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People have been quick to critique the card, with one fan penning on social media: "Yeah, never using @MoonpigUK ever again."
Another wrote: "So Nella’s going to come out of the jungle and see corporations like @MoonpigUK mocking the trauma she’s faced losing both of her parents recently? Cool."
A third added: "I don’t like Nella but even I think this is going too far. Surely she could sue Moon Pig for defamation of character."
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Others believed there were racial overtones to the card.
One wrote: "This is SO weird and tasteless…I wouldn’t be surprised if the moonpig workers who made this were the same people bullying Nella on the internet."
Another went a step further, saying: "Sooner or later Moonpig will come out with their 'apology' about that Nella Rose card, this is how racism in the UK works, they put out racist material, they're called out and then post a poor excuse of an 'apology' in the hope that people will 'forgive, forget and move on."
However, others have defended Moonpig, writing: "They’re not mocking her trauma, they’re mocking the fact she was offended by a simple figure of speech. It’s really not that deep."
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Another simply said: "The meltdown over this Nella Rose n Moonpig stuff is well over the top."
Where do you stand on the debate?
Topics: Nella Rose, Im A Celebrity, TV And Film, ITV
Annie Walton Doyle