After much anticipation, influencer Molly-Mae Hague has finally announced the nature of her brand new project - which she has teased online for several months - revealing she's launched her very own clothing line.
Sadly, however, it didn't take long for eagle-eyed follows of the former Love Island star to notice a heartbreaking detail in her social media announcement, which was made just weeks after she broke the news of her shock split from fiance Tommy Fury.
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For those out of the loop with the recent goings-on in Molly-Mae's life, the mother-of-one first broke news of an 'exciting' new project earlier this year, describing her endeavour as a 'really big change'.
Whilst some believed it could be a reveal that she and ex boxing beau Tommy had secretly tied the knot - after getting engaged in Ibiza last July - others believed the former PrettyLittleThing creative director had something of her own up her sleeve.
Sadly, however, on the build up to her announcement, she was forced to break the devastating - and definitely unexpected - news that she and Tommy had ended their relationship.
Taking to Instagram at the time (14 Aug), she admitted that she 'never imagined our story would end, especially not this way'.
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After a temporarily break from social media, fans of hers were delighted last night when she finally revealed what she's been working on behind the scenes - her very own clothing line, which she has cleverly called, Maebe.
Breaking the news with a black and white video - captioned '@maebestore 29.09.24' - the doting mum could be seen enjoying a photoshoot, posing in a high-fashion blazer for the camera, and editing snaps of models.
It wasn't until one fan pointed it out, however, that many viewers' eyes were drawn to the fact that Molly-Mae could be seen wearing her engagement ring during filming.
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"Ummm she's wearing her engagement ring," someone realised, before another follower suggested, "could have been filmed before they split".
In the days that followed her split announcement, cheating rumours plagued the internet - with Tommy threatening to take legal action against anyone that accused him - and fashionista Molly-Mae announced a break from social media.
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Earlier this month, however, she made her return to YouTube following a temporary hiatus - where she touched lightly on her break-up, but insisted she wouldn't speak about it publicly again - and has since been posting regular updates on Instagram.
"This is real life, it's not drama, it's not tea," she explained in a vlog, adding that she had no plans to discuss the trigger for their break-up in public.
"It's very sad and very deep and it just doesn't feel right to come on here and talk about it.
"Also out of respect to Tommy as well because it's just not nice. Everything over the past couple of weeks, it's been a lot."
Topics: Molly Mae Hague, Tommy Fury, Celebrity, Reality TV, Love Island, Sex and Relationships
Rhianna Benson