It just wouldn't be a week in tellyland without an accidental innuendo causing a lot of laughter on This Morning - and today Phillip Schofield delivered the goods.
The presenter, 58, was left blushing after speaking to a caller about her Love Holidays travel package, which he accidentally referred to as Lovehoney, a well-known online sex toy shop.
Awkward!
Phil's hilarious gaff came during a call-in segment on how to avoid losing money on holidays during the pandemic, filmed with fellow presenter Holly Willoughby and money saving expert Martin Lewis.
Advert
Realising his unfortunate gaff, Phil quickly corrected himself, joking that Lovehoney would mean "a whole different sort of package coming through the door".
Err, way to add fuel to the fire, Phil!
Talking to the unsuspecting caller, Phil began by saying: 'Rebecca, if Lovehoney said, er..."
Then, realising his sex toy blunder, he speedily doubled back on himself.
Advert
Phil continued: "Oh, Lovehoney is a whole different sort of package coming through the door there... if Love Holidays say you can travel, will you?'
Holly grinned and tried to contain her giggles.
"Totally different, yeah!" she said, unable to stop herself from letting out a cackle.
Advert
Luckily, the caller was unphased by Phil's slip-up, going on to explain that didn't feel it was safe to travel even if her travel package wasn't cancelled.
Martin, meanwhile, kept his cool in the background.
We'd only just got over last week's This Morning incident, when the pair of presenters 'got high' on carbon dioxide during a breathing exercise.
Joined by Dutch life coach and extreme athlete, Wim Hof - who can hold his breath for up to seven minutes - the duo were talked through the breathing routine, which left them rather lightheaded and giddy.
Advert
Once the exercise was complete, Holly and Phil seemed completely blown away.
"Oh my god," said Holly. "I feel like I shouldn't be on the telly right now."
Meanwhile, Phil added: "It feels good, it feels good. That does feel really good."
Comically, both looked more than a little woozy.
Advert
You can watch the full clip on the This Morning YouTube channel.
Featured Image Credit: ITV / This MorningTopics: This Morning, TV and Film, Phillip Schofield, TV News, TV Entertainment, ITV