Susanna Reid hit back at cleavage-shaming headlines with a cheeky quip on Good Morning Britain.
The 50-year-old presenter made a joke about her 'inappropriate' attire during a weather report on the ITV daytime show on Monday, before leaving co-host Piers Morgan red-faced by jokingly opening her dress.
She said: "I could not be dressed more inappropriately for the weather. But in this studio, I don't want to rub it in, it's really really warm."
Piers replied: "But you are appropriately dressed for all those page leads about you getting your... out."
Susanna replied by jokingly flashing open the top buttons of her dress.
The host has previously been the subject of sexist comments from viewers offended by her low-cut tops and dresses.
She recently took a swipe at trolls by commenting alongside two pictures of herself on GMB: "SHOCKER! Woman has cleavage."
Featured Image Credit: ITV