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How much Rihanna will make off the back of unpaid Super Bowl performance

How much Rihanna will make off the back of unpaid Super Bowl performance

Rihanna didn't get paid big bucks for her Super Bowl performance, but she'll be raking it in nonetheless

Rihanna blew fans away with her halftime performance at the Super Bowl over the weekend, with her 13 minute set described by the singer as a 'celebration of my catalogue'.

Fans loved her performance and her outfit, which many believed was a tribute to the late Vogue editor André Leon Talley, and for a star of Rihanna's calibre you'd expect someone to have forked over a huge fee.

However, that's not actually the case as it's a long standing rule that the singers aren't paid for their performances at the Super Bowl.

Big names have graced the Super Bowl stage throughout the years and you'd reckon it'd take millions of dollars to bring them in to perform, but anyone expecting a multi-million dollar fee is going to be disappointed.

Alright, so just to be clear, Rihanna was technically paid for her appearance at the Super Bowl as the NFL has confirmed to The Independent that they cover 'all costs associated with the show and and does pay the halftime performers union scale'.

Union scale is a minimum amount that performers need to be paid as a requirement and for a performing at one of the biggest events of the year Rihanna would earn the princely sum of a few hundred dollars.

Rihanna will be making some major money despite not being paid millions for appearing at the Super Bowl.
Sipa US / Alamy Stock Photo

On top of that, expenses incurred by Rihanna, her fellow performers, her crew and any family and friends she wants to bring along are also paid for by the NFL.

These expenses don't always cover every cost, however, as The Weeknd famously forked over $7 million of his own money to get his halftime show exactly how he wanted it.

So, if you're not getting paid to perform then you're probably wondering what the point in playing the Super Bowl actually is.

Well, you clever and inquisitive reader, it's because massive appearance fee or not you're going to be absolutely raking it in hand over fist thanks to all the exposure such a high profile performance will bring you.

This is one of those few times where saying 'we'll pay you in exposure' actually works, and to be honest with the Super Bowl being one of the most watched events on TV each year it is some pretty good exposure.

Around 118 million people tuned in to watch Rihanna's half time show and that all translates into cold hard cash for the performer through the medium of music streams and album sales.

Pictured: Lady in red making absolute bank despite not being paid for her Super Bowl appearance.
Sipa US / Alamy Stock Photo

After running through parts of some of her most famous songs streaming of her music on Spotify jumped up by 640 percent, according to the Daily Mail, with streams of 'B***h Better Have My Money' rising by over 2600 percent in the US.

This will all translate into lots of extra revenue for Rihanna, but people listening to her music isn't the only way she's raking it in thanks to the Super Bowl halftime show.

Rihanna's got other businesses going on which also benefited from her being in the spotlight, with the singer pausing to redo her makeup as a plug for her cosmetics brand during the show.

According to Adweek, Rihanna's Fenty Beauty brand made $5.6 million (£4.6 million) in earned media in the first 12 hours after her performance, and people want to know a lot more as searches for the brand skyrocketed by 833 percent after the show.

Rihanna's Savage x Fenty lingerie brand also benefitted from a $2.6 million (£2.1 million) thanks to her Super Bowl show, so she's already worth several million dollars more thanks to her 13-minute-long appearance.

Featured Image Credit: Sipa US / PA Images / Alamy

Topics: Music, Celebrity, Money