Harry Styles as a bearded merman with octopus tentacles might not be what Stylers were expecting, but that's exactly what they've got with a surreal new music video.
The three-minute vid for Music For A Sushi Restaurant sees the pop superstar, 28, being discovered by a group of chefs working in a remote town and carried to their kitchen.
Initially fearing he will be eaten, Styles embarks on a career as a singer and eventually puts on a live performance backed by a brass section of blokes with prawn heads.
And while the music video’s bizarre content has gained praise, it's Styles' beard that's really got tongues wagging.
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One fan wrote: "Seeing Harry Styles with a beard is so triggering I do not want to watch that mv."
Another seemed rather into the facial hair by writing: "I'm already a massive simp for harry styles but him w that beard in the MFASR video."
One person, quite rightly, simply wondered how such a thick mane had grown so quickly.
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"Brooo how did you grow a beard that quick?," they said.
Styles recently spoke about what inspired the song while chatting with NPR.
He said: "I was in a sushi restaurant in Los Angeles with my producer and one of our songs came on from the last album' noting that he thought it was a strange thing to hear in a sushi restaurant.
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"And then I was like – that would be a really fun album title, but then as the song started being made I kind of just set on Music for a Sushi Restaurant."
The tune is the third single from his recent number one album Harry’s House.
The record has sold 370,000 chart units since its release in May and no other release this year has sold more copies on physical formats than its 117,600 units.
Ed Sheeran’s fifth studio album = (Equals) is at number two with 346,000 combined UK chart units this year, while Olivia Rodrigo’s debut Sour stands at number three.
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Styles has also been on the road as part of his Love On Tour series and this summer performed 15 nights at Madison Square Garden in New York.
Lead single As It Was secured 10 weeks atop the singles chart earlier this year, making it the longest-running number one of 2022 to date.
The second biggest single of the year so far is Peru by Sheeran and Fireboy DML, just ahead of We Don’t Talk About Bruno from the Disney film Encanto.
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The former One Direction star is also enjoying a stand-out 2022 in the world of film with the release of two movies.
Don’t Worry Darling co-starring Florence Pugh and My Policeman co-starring Emma Corrin have both been released this year.
Topics: Celebrity, Entertainment, Music, Harry Styles
Mason Jones