Women Are Praising This Realistic And Emotional Breastfeeding Ad

A powerful advert showing the reality of motherhood has been widely praised by viewers after it aired during the Golden Globes.

The commercial, by postnatal company Frida Mom, aired over in the States last night, and showed two mothers as they struggled to get to grips with breastfeeding.

You can watch the advert below:

As well as struggling with lactation, latching and bottle-feeding, the advert honestly showed both new mothers exploring deep-rooted societal expectations placed on women after they give birth, and often leave them feeling inadequate.

"Am I bad mum if I stop now?" one woman asks, while the other scolds herself: "Good mums should know how to do this."

Frida Mom)

The end of the one minute, 15 second commercial then sees both women happy and confident with their babies, with Frida Mom revealing a series of products to help new mother's breasts after birth.

As well as highlighting the realities of what can be a difficult time for new mothers, Frida Mom's ad, titled 'Stream of Lactation', is upfront in its depiction of breastfeeding, showing a child being fed as well as close-ups of nipples.

Frida Mom)

Another advert by the company, which was scheduled to air during the 2020 Oscars ceremony, was previously rejected over "partial nudity" and for being "too graphic."

However, the advert was hugely welcomed and warmly praised on social media, with many grateful to see an honest portrayal of what it's like to feed a newborn.

Twitter)

"This Frida commercial about breastfeeding feels all too real," wrote one viewer on Twitter.

"Loved the commercial with the breast-feeding mamas that ran during the Golden Globes. I am sure there are a few clutching their pearls over this natural part of motherhood, but I applaud the willingness to air this," added another.

A third said: "So far, the Frida breastfeeding commercial has been the highlight of the Golden Globes."

Freda Mom)

"That Frida ad showing the difficulties and stress of breastfeeding was sweet and real and wonderful. More of that!" said a fourth.

Another called the advert "a big deal", adding: "How many ads have you ever seen about breastfeeding, or even pumping?"

The Frida Mom postpartum range is available on Amazon for new mums here in the UK.

Topics: Breastfeeding, Baby, Children, Life News, Mum, Life, Motherhood

Kimberley Bond

Kim is a journalist at Tyla, and has previously worked at the Evening Standard, Radio Times as well as several national newspapers. A showbiz obsessive and a television fanatic, Kim is particularly interested in celebrity gossip, A-list events and the latest releases on either the big or small screen. Contact her at [email protected]

@0xKimberley